Copywriter, PATTERN
Required skills
- full funnel copy
- multi-channel campaign work
- brand voice and tone
- campaign writing
- creative collaboration
- performance copy
- conversion-focused copy
- A/B tests
- Asana
- Black beauty
Nice to have
- beauty
- hair care
- body care
- lifestyle brands
- Ulta Beauty
- Sephora
Role summary
PATTERN Beauty is seeking a talented Copywriter with 3-5 years of experience to craft full-funnel copy for their DTC brand. This hybrid role, based in West Hollywood, requires deep fluency in bottom-of-funnel DTC copy and a portfolio of multi-channel campaign work. The Copywriter will embody the established brand voice and tone across all touchpoints, from product pages and emails to paid ads and campaign assets. Key responsibilities include collaborating with creative teams, writing conversion-focused copy, supporting A/B tests, and leveraging performance data. A strong understanding of Black beauty and its community is essential. The role offers an opportunity to grow with a founder-led brand.
PATTERN Beauty is looking for a talented Copywriter who has experience writing full funnel copy. This role brings our voice to life across the moments that matter most to our community, from the big campaign launch to the product page, email and paid ad that move someone from curious to checkout.
The ideal candidate brings 3 to 5 years of copywriting experience, deep fluency in bottom of funnel DTC copy and a portfolio of multi-channel campaign work. They understand that beautiful copy and effective copy go hand in hand. T his role is all about bringing that established voice to life with craft, consistency and joy. It is a wonderful opportunity for a writer who is ready to grow with a founder-led brand that celebrates Black beauty in all its forms.
Candidates MUST be based in the Los Angeles area as this role is hybrid and in-person three days a week at the PATTERN office in West Hollywood.
BRAND VOICE AND TONE
The Copywriter's first responsibility is to learn that voice deeply and write fluently within it, ensure our voice and tone are unmistakably PATTERN.
CAMPAIGN WRITING AND CREATIVE COLLABORATION
Campaigns are where PATTERN's biggest stories come to life, from tentpole moments to new product launches. The Copywriter is an active member of our internal creative agency, writing across the full campaign ecosystem and bringing ideas to the table from the first brainstorm through final asset delivery.
PERFORMANCE COPY AND COMMERCE
Some of the most important copy PATTERN produces lives at the moment of decision: the product page, the cart reminder, the retargeting ad, the email that turns interest into a purchase. This role carries a strong focus on bottom of funnel copy for our DTC business and understands that the best performance copy is still beautiful brand copy.
COLLABORATION AND GROWTH
This role is ideal for a writer who thrives in a collaborative, fast-moving environment and is excited to grow alongside a founder-led brand. The Copywriter will work closely with and learn from creative leadership while contributing their own ideas, perspective and creative energy.
EXPERIENCE AND QUALIFICATIONS
WHO YOU ARE
This position's annual base salary range is $90,000 to $100,000 depending on experience and qualifications.
ABOUT PATTERN
PATTERN's mission is to fulfill the beauty needs of the curly, coily, and tight-textured community. Created by award-winning actress and producer Tracee Ellis Ross, PATTERN is a Black-owned haircare brand centered around the celebration of Black beauty and caters to the uniquely beautiful curls in the diverse hair community of 3b to 4c hair types. We are an active space for uplifting and loving our authentic beauty. Since launching in September 2019, PATTERN has taken the industry by storm and is the recipient of numerous editorial awards. We cultivate a community approach at PATTERN where all voices are heard & where people can bring their whole selves to work. PATTERN Is now available at Ulta Beauty, Ulta Beauty at Target, Sephora, Macy’s & Boots, among others.
ABOUT BEACH HOUSE GROUP
A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap.
Beach House Group reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Beach House Group may require an employee to perform duties outside his/her normal description.
Beach House Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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