Senior Product Manager, Consumer Growth
Required skills
- seller acquisition
- conversion funnels
- product-led growth
- referral
- retention
- reactivation
- viral growth loops
- acquisition channels
- growth systems
- individual seller supply
Nice to have
- marketplace growth
- liquidity
- network effects
- consumer internet
- fintech
- mobility
Role summary
Bidbus is seeking a Senior Product Manager to lead Supply Growth for its car-selling marketplace. This role is responsible for the entire seller acquisition and conversion journey, as well as developing product-led growth initiatives. The ideal candidate will have 5+ years of Product Management experience, a strong background in building or scaling two-sided marketplaces, and expertise in consumer growth metrics and conversion funnels. They will identify customer pain points, design and execute experiments, and lead cross-functional teams to launch innovative products that redefine how consumers sell vehicles online. This is a critical role for a fast-paced startup aiming to expand its market presence.
Senior Product Manager, Consumer Growth
Location: Irvine, CA (Onsite)Base Salary: $190,000–$230,000 + equity
About Bidbus
Bidbus is building a new way for everyday consumers to sell their cars. Instead of shopping around for offers, sellers enter a 2-hour live auction where licensed dealers compete to offer the best price for their vehicle.
We recently raised our Series A, securing over $18M from leading Silicon Valley VCs. Over the past few months, we’ve grown more than 8x and are rapidly expanding into multiple U.S. markets.
We're investing heavily in product-led growth and targeting a 10x scale-up. To achieve this, we’re building a lean, high-output growth team focused on identifying and scaling the highest-leverage opportunities to increase consumer supply.
About the Role
We’re looking for a Senior Product Manager to lead Supply Growth.
You’ll own the end-to-end consumer journey, covering acquisition, activation, listing, auction, sale, lifecycle, retention, and reactivation.
This role is not just about optimizing an existing funnel—you'll be expected to identify and tackle major growth constraints, run rapid experiments, and drive bold, high-impact product bets that transform how consumers discover, trust, and sell their vehicles through Bidbus. You'll work closely with the founders on one of the company's most critical metrics: growing the supply of vehicles from individual sellers.
What You’ll Own
Drive the end-to-end seller growth strategy and roadmap
Optimize the seller conversion funnel from lead → listing → auction → sale
Build product-led growth initiatives including referral, retention, reactivation, and viral growth loops
Develop new acquisition channels and scalable systems to expand individual seller supply
Identify customer pain points using research, analytics, and experimentation
Design and execute A/B tests to improve activation, conversion, and retention
Collaborate with Marketing to improve acquisition quality and CAC efficiency
Work closely with Design, Engineering, and Operations to ship impactful products quickly
Lead breakthrough product initiatives that redefine how consumers sell vehicles online
Set product vision, roadmap, and success metrics for Supply Growth
Minimum Qualifications
5+ years of Product Management experience
Required: Experience building or scaling a two-sided marketplace
Strong experience owning consumer growth metrics and conversion funnels
Experience leading cross-functional product teams from idea to launch
Highly analytical; deep understanding of experimentation and data-driven decision making
High ownership and ability to thrive in a fast-paced startup environment
Excellent communication and stakeholder management skills
Preferred Qualifications
Marketplace growth, liquidity, or network effects experience
Background in consumer internet, marketplace, fintech, mobility, or e-commerce
Experience building referral systems, PLG or viral growth loops
Experience launching products from 0→1 and scaling them
Startup or high-growth company experience
Why Bidbus
Own one of the company's highest-impact product areas
Work directly with the founders on strategy
Build products used by thousands of consumers and dealerships
Launch ambitious 0→1 product bets with real business impact
Competitive compensation, meaningful equity, and excellent benefits
Help shape the future of one of the fastest-growing automotive marketplaces in the U.S.
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