Director of Creator Growth & Creative Strategy

Location: Irvine, CA (Onsite)
Compensation: $150,000–$190,000 base salary, performance bonus, equity for strong candidates, and comprehensive benefits.

How to Apply

Think you're a great fit? We'd love to see your work.
Please send your resume, along with cover letter (explaining how you built past creator growth engines) to careers@bidbus.com subject line: (Director of Creator Growth & Creative Strategy). Also please include your target salary requirement, and your current city of residence.

About Bidbus

Bidbus is reinventing how people sell their cars.
Instead of negotiating with a single dealership, sellers list their vehicle on Bidbus and compete in a live auction where multiple licensed dealerships bid in real time. By creating a transparent marketplace, we're shifting pricing power back to consumers.
With over $18M raised, Bidbus is well-capitalized and scaling rapidly across multiple markets. As we expand nationally, we're building a brand that people genuinely enjoy talking about—not just another automotive marketplace.

The Role

We're looking for a Director of Creator Growth & Creative Strategy to build Bidbus's creator growth engine from the ground up.
This is not a traditional influencer marketing role. You'll define our creator strategy, develop breakthrough campaign concepts, and build partnerships with creators—from micro influencers to top-tier talent—to make creator-led growth a major customer acquisition channel.
You'll work directly with the CEO and collaborate closely with Growth, Product, Design, and Performance Marketing.

What You'll Do

• Build Bidbus's creator and influencer growth strategy from 0→1.
• Develop original campaign concepts, creative angles, and storytelling frameworks.
• Identify and partner with the right creators across YouTube, TikTok, Instagram, and emerging platforms.
• Build scalable influencer, ambassador, affiliate, and long-term creator programs.
• Lead campaigns from strategy through execution with internal teams, agencies, and creators.
• Measure awareness, traffic, qualified seller leads, listings, and customer acquisition.
• Repurpose high-performing creator content for paid channels when appropriate.
• Over time, build and lead the creator growth function.
• What We're Looking For
• 7+ years of experience in creator marketing, influencer marketing, creative strategy, brand, or growth.
• Proven experience developing creator or influencer programs for a consumer company.
• Strong creative instincts and a portfolio of standout creator campaigns.
• Deep understanding of creator platforms, audiences, and partnership models.
• Ability to connect creative ideas with measurable business outcomes.
• Strategic thinker who is highly hands-on and comfortable building from zero.
• Bonus Points — Marketplace, consumer tech, automotive, mobility, fintech, or DTC experience.
• Experience building a creator function from scratch.
• Experience with ambassador, affiliate, referral, or community programs.
• Experience managing agencies or creator operations support.
• Why Join Bidbus?
• You'll have the opportunity to define how an entire category uses creators to drive growth.
• Rather than inheriting an existing influencer program, you'll build the strategy, campaigns, partnerships, and operating system from the beginning.