
Sales Manager Foodservice
Required skills
- Foodservice
- DSD distribution
- sales targets
- revenue targets
- profitability targets
- Away from Home channels
- customer relationships
- account plans
- joint business planning
- forecasting
Nice to have
- regional chains
- large independent operator accounts
Role summary
Bimbo Bakeries USA is seeking a Sales Manager for its Foodservice division. This role is responsible for driving demand, executing sales strategies, and fostering customer growth within an assigned region. The manager will focus on increasing sales of fresh products through Direct Store Delivery (DSD) channels, meeting volume, revenue, and profitability targets. Key responsibilities include developing customer relationships, identifying growth opportunities, executing account plans, and managing in-market activation. The role requires a Bachelor's degree, 4-7 years of foodservice sales experience, strong understanding of foodservice channels and DSD distribution, and excellent communication, negotiation, and relationship-building skills. The position involves extensive travel within the region.
Key Responsibilities:Sales Execution and Demand Creation: Drive sales by executing account plans, finding opportunities to expand distribution volume and identifying new account opportunities.Account Management and Customer Development: Manage and grow relationships with regional chains and large independent operator accounts, ensuring strong engagement, consistent execution, and delivery against targets.Sell-In and In-Market Activation: Develop and manage customer plans and conduct joint business planning, i.e. define volume, price and promotions in line with set targets.Opportunity Identification and Pipeline Development: Identify, qualify, and pursue opportunities within the region, building and managing a robust pipeline to support sustained growth in Away from Home channels.Forecasting and Performance Management: Support regional forecasting, track performance versus targets, and maintain accurate reporting across key KPIs.Cross-Functional Collaboration: Partner closely with RGM, Marketing, Innovation, Supply Chain, and Finance to support customer needs, resolve issues, and ensure effective execution. Leadership Competencies:
- Adapts approach and attitude in real time, according to the changing demands of different situations.
- Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
- Holds self and others accountable to meet commitments.
- Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor’s degree required (Business, Sales, Marketing, or related field).
- 4–7 years of experience in foodservice sales, preferably within the region.
- Strong understanding of foodservice channels, customers, and DSD distribution.
- Demonstrated ability to identify and close new business opportunities and achieving sales targets.
- Strong communication, negotiation, and relationship-building skills.
- Results oriented mindset with a focus on delivering exceptional customer service.
- Ability to operate effectively in a complex, fast-moving organization.
- Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is critical.
- A leader who embodies Bimbo Bakeries USA’s values of integrity, teamwork, resiliency, and continuous improvement, and who can develop and inspire talent at every level.
- Willingness to travel extensively within the assigned region.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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