SEO/AEO Manager
Required skills
- SEO
- AEO
- organic traffic
- rankings
- MQLs
- SALs
- demos
- ChatGPT
- Perplexity
- Google AI Overviews
Nice to have
- vertical SaaS
- multi-location business models
- Peec
- Profound
- Scrunch
- AirOps
Role summary
Boulevard is seeking an experienced SEO/AEO Manager to own their organic search and AI discovery strategy. This role involves end-to-end execution of technical SEO, on-page optimization, content strategy, and link building, alongside developing and implementing an Answer Engine Optimization (AEO) strategy to ensure visibility in AI-driven search results. The manager will conduct keyword research, analyze performance metrics, build dashboards, and collaborate with cross-functional teams to drive MQLs and demos. Success requires deep technical SEO expertise, staying ahead of AI's impact on search, and building scalable growth systems. The role is fully remote with competitive compensation and benefits.
Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard
The SEO/AEO Manager role at Boulevard is more than rankings or content briefs – it’s about owning how Boulevard gets found and chosen, whether that’s a Google search result or an answer inside ChatGPT. You’ll own strategy and execution across our core organic channels, driving results against business-critical metrics like MQLs and demos while helping Boulevard build visibility in the next generation of answer engines like ChatGPT, Perplexity, and Google’s AI Overviews as search behavior shifts.
This is a high-leverage role where your decisions directly shape how Boulevard attracts and converts organic demand and creates organic content. You’ll blend hands-on execution – technical audits, content optimization, AI-based content creation, structured data – with strategic ownership of the roadmap, partnering closely with Content & Web, Marketing Operations, Product Marketing, and Analytics to turn search and AI-answer visibility into pipeline.
Success in this role comes from technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.
What you'll do
What you'll need to thrive
How we'll take care of you:
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle: $127,500 - $152,000 per year; for all other U.S. locations: $110,000 - $129,500 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
How we take care of our team
Our business is deeply immersed in an industry that’s centered around helping people feel their best, so we know that taking care of yourself isn’t selfish; it’s essential. That’s why our culture pairs high standards with genuine care. We don't glorify burnout or wear ‘always on’ as a badge of honor. Instead, we’ve created benefits designed to support you inside and outside of work, so you can bring your best self to both.
Here’s how we support you:
To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice.
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Outside Employment DisclosureBoulevard serves the beauty, wellness, and self-care industry, and many of our employees have access to our customers' business and client data. Because of that, we ask all candidates to disclose any concurrent employment, self-employment, ownership interest, or advisory role during the hiring process, including the company name and industry. Disclosure is a normal part of our process and is not by itself a barrier to being hired. Employees in Tier 1 Restricted Roles may not hold concurrent employment, ownership, or an advisory role with a beauty, wellness, self-care, or med-spa business, or with a company that competes with Boulevard. If you currently hold such a role, you are still welcome to apply — please raise it early with your recruiter so we can talk it through.
