Product Marketing Manager
Required skills
- B2B
- product marketing
- go-to-market
- value propositions
- product positioning
- customer needs
- buying behaviors
- market trends
- AI-enabled workflows
- Microsoft Copilot
Nice to have
- mining
- manufacturing
- industrial
- CRM
- AI tools
Role summary
Bradken is seeking a Product Marketing Manager in Toronto to lead global product marketing programs for its wear solutions and engineered products in the resource sector. This strategic role involves working with Product Management, Engineering, and Sales to translate technical capabilities into customer value and drive product adoption. Responsibilities include developing positioning, go-to-market strategies, and campaigns, leveraging market intelligence and AI-enabled workflows. The ideal candidate has B2B product marketing experience in a complex industrial environment, with a focus on customer needs and data-driven decision-making. A hybrid work arrangement is offered, with remote considered for the right candidate.
At Bradken, we're equipping the resource sector for a sustainable future. As a global leader in innovative wear solutions and engineered products, we help customers improve performance, reliability and productivity across mining and resource operations worldwide.
We're seeking a Product Marketing Manager to lead the development and execution of global product marketing programs across Bradken's portfolio. This is a strategic and hands-on role where you'll work at the intersection of marketing, product management, engineering and sales, translating technical capability into compelling customer value and driving product adoption across global markets.
This role is based in Toronto and offers a hybrid working arrangement. For the right candidate, a remote working arrangement may also be considered.
About the Role
You will play a key role in shaping how Bradken's products and digital solutions are positioned, launched and promoted to customers around the world. Working closely with Product Management, Engineering and Sales teams, you'll develop value propositions, go-to-market strategies and campaigns that strengthen our market position and generate commercial opportunities.
With a strong focus on Customer Centricity, you'll develop a deep understanding of customer needs, buying behaviours and market trends to create messaging and campaigns that resonate with target audiences. You'll demonstrate Innovation by leveraging market intelligence, digital marketing approaches and AI-enabled workflows to enhance decision-making and campaign effectiveness. Through a One Team approach, you'll collaborate across global functions to deliver consistent, impactful product marketing programs.
Key responsibilities include:
About You
You are a commercially minded marketing professional who enjoys translating complex technical solutions into clear customer value. You thrive in collaborative environments, balance strategic thinking with hands-on execution, and are passionate about delivering marketing programs that influence business outcomes.
You will bring:
Why Bradken?
You'll join a global team where innovation, collaboration and customer success drive everything we do. We encourage our people to challenge conventional thinking, develop new ideas and contribute to meaningful outcomes for our customers, our business and the industries we serve.
We offer:
Applicants must currently hold full, unrestricted working rights in Canada. Employer-sponsored visa support is not available for this position.
Our Hiring Process
As we work with teams around the world, time-zone differences can make live screening challenging. To support a fair, consistent, and inclusive evaluation process, we may invite candidates to complete a one-way video screening at a time that suits them. If you require adjustments or an alternative format, we're happy to discuss this with you.
Before commencing employment, you will be required to complete a psychometric assessment and pre-employment medical, including drug and alcohol testing.
We respectfully request no recruitment agency approaches.
Bradken is an Equal Opportunity Employer. We are committed to providing a diverse, inclusive, engaging and flexible environment for our people. All employment decisions are based on merit, competence, performance and business needs.
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