
Marketing Operations Manager
Required skills
- Marketing Automation Platforms
- campaign management
- contact list management
- marketing analytics
- vendor management
- project management
- quality assurance
- tech stack integration
Nice to have
- IMS
Role summary
The Marketing Operations Manager will support the IMS marketing team in executing initiatives across various channels to engage customers and partners, and analyze results for future improvements. Key responsibilities include managing marketing automation platforms and integrations, producing and deploying campaign elements (event pages, webinars, newsletters), performing quality assurance, managing agency relationships, handling contact lists, reporting on campaign performance, and managing lead routing. The role requires a Bachelor's degree with 8+ years of related experience or a Master's degree with 6+ years of related experience.
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Job Description:
The Marketing Operations Manager is responsible for helping the IMS marketing team deliver on their initiatives across various channels, to engage with customers and partners, and measure results to inform future initiatives.
Key responsibilities of the role include:
- Own the IMS portion of our Marketing Automation Platforms and any integrations with other parts of the tech stack
- Produce campaign elements and manage external communications including:
- Event registration pages, invites, reminders and thank you emails
- Webinar invites, reminders and thank you emails
- Gated content
- Customer newsletters
- Internal communications (sales newsletters, win wires, product updates)
- QA all campaign elements, peer review, get stakeholder approval and publish/deploy finalized campaign elements
- Manage agency relationships with marketing platform vendors and project manage any work handed off to agency partners
- Scrub and import contact lists from external sources such as content syndication and events
- Present monthly reports including webinar results, email metrics, asset views/downloads
- Manage lead routing
Requirements:
- Bachelors and 8+ years of related experience or Masters degree and 6+ years of related experience
Compensation and Benefits
The annual base salary range for this position is USD 104,100.00 To USD 166,500.00
As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth. All subject to relevant plan documents and award agreements.
Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.
Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.
If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.
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