Bulmann Dock & Lift Verified

Dealer Sales Representative

RemoteOnsiteFull TimePosted 18 hours agoHidden Gem · Himalayas

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Required skills

B2B sales
dealer account management
wholesale pricing
product demos
training sessions
CRM
Microsoft Office Suite
Word
Excel
Outlook

Nice to have

marine industry
outdoor recreation industry
equipment manufacturing
mechanical aptitude
dock systems
boat lift systems

Role summary

Bulmann Dock & Lift, a manufacturer of waterfront systems for over 25 years, seeks an experienced Dealer Sales Representative / Territory Manager. This B2B role focuses on developing and maintaining strong relationships within the marine dealer network. Responsibilities include managing a sales territory, conducting dealer visits and training, negotiating pricing, monitoring performance, and maintaining CRM records. The ideal candidate has 2+ years of B2B sales experience, preferably in related industries, and strong communication and organizational skills.

About Us

Bulmann Dock & Lift is a leading manufacturer of docks, boat lifts, and waterfront systems, proudly building our products in Northern Michigan for over 25 years. We partner with a network of marine dealers and distributors to bring our products to market — and we’ve grown steadily through every economic climate.

Position Overview

We’re seeking an experienced Dealer Sales Representative / Territory Manager to develop and maintain strong relationships with our marine dealer network. This role focuses on B2B sales — supporting existing dealers, onboarding new ones, and ensuring they have the tools, training, and resources to sell and install our products successfully.

Key Responsibilities

Manage and grow a defined dealer sales territory.
Build long-term relationships with current and prospective dealers.
Conduct on-site dealer visits, product demos, and training sessions.
Present and negotiate wholesale pricing, programs, and promotional opportunities.
Monitor dealer performance and identify growth opportunities.
Coordinate with internal teams to ensure smooth order fulfillment and installation support.
Maintain accurate CRM records for all dealer interactions.

Qualifications

2+ years in B2B sales, preferably in the marine, outdoor recreation, or equipment manufacturing industries.
Experience with dealer/distributor account management.
Strong communication, presentation, and relationship-building skills.
Proficient in Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint).
Highly organized with excellent time-management skills.
Mechanical aptitude and familiarity with dock/boat lift systems a plus.

Benefits & Compensation

Competitive base salary + commission
3 health plan options (2 FREE for employees) plus dental, vision, life, disability, EAP, and supplemental coverage.
Paid vacation and company holidays.
Retirement plan with 3% company match.
Annual stake-in-the-outcome bonus program based on company performance.

Apply Today

Join a manufacturer that values long-term dealer partnerships and rewards its team for driving collective success.

Originally posted on Himalayas

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