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Artificial Intelligence, Computer Vision, Utilities, Energy, Infrastructure Inspection

Vice President of Marketing

RemoteRemoteFull TimeVice PresidentPosted 2 months ago

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Required skills

  • demand generation
  • pipeline targets
  • ROI-minded
  • brand identity
  • market positioning
  • narrative
  • messaging
  • value propositions
  • thought leadership
  • content

Nice to have

  • utility industry knowledge
  • growth-stage company
  • AI-powered platform
  • Forbes recognition
  • Series A
  • product-market fit

Role summary

We are seeking a Vice President of Marketing to build and lead our marketing function from the ground up. Reporting to the CEO, you will develop the overall marketing strategy, build the team, and establish necessary systems. This role requires a leader who can set vision and execute campaigns, comfortable with both brand strategy and hands-on execution. Responsibilities include owning demand generation, brand identity, market positioning, thought leadership, and go-to-market strategies. You will also lead and coach the marketing team and contribute to overall company strategy. The ideal candidate has 10+ years of B2B marketing experience, with at least 5 years in leadership, a proven track record in enterprise B2B SaaS marketing, and experience scaling a marketing function at a growth-stage company.

About Us

Our team is looking for an experienced Vice President of Marketing to join our ever growing team! Ideally, we are looking for someone who has an abundance of experience in helping companies grow into their next stage of growth. We're looking for a leader who can move fluidly between setting the vision and helping build it. Someone equally comfortable shaping brand strategy in a leadership meeting and rolling up their sleeves to help a campaign ship.

Responsibilities

  • Build and own our demand generation strategy — campaigns, audience segmentation, and lead nurturing — with clear pipeline targets tied to revenue goals.
  • Bring a results-driven, ROI-minded approach to every campaign and channel investment and evolve our marketing tech stack to scale efficiently as we grow.
  • Partner closely with Sales on pipeline goals, lead handoffs, and reporting that connects marketing activity directly to revenue.
  • Own our brand identity, voice, and market positioning — sharpening the story that differentiates us from legacy competitors and emerging alternatives.
  • This is one of the most important parts of the role: elevate our narrative and messaging to resonate at the executive level, giving our sales team the C-suite-ready story and value propositions they need to close large enterprise utility deals.
  • Build our thought leadership presence — white papers, research reports, and executive-level insight content — that builds credibility with senior utility buyers before Sales ever gets in the room.
  • Represent Buzz Solutions at high-profile speaking engagements and industry events, building the market presence that shortens sales cycles and warms the ground for our sales team.
  • Partner with Product on go-to-market positioning and launch strategy for new capabilities.
  • Lead, coach, and grow our marketing team, bringing structure and process to a function that's ready to scale.
  • Serve as a key member of the leadership team, contributing to company strategy and cross-functional priorities.
  • Bring a collaborative, transparent, and data-driven leadership style — the trait we value most in this hire.
  • Until we bring on dedicated event support, own the strategy and execution for our conference, trade show, and speaking presence — evaluating and prioritizing opportunities based on ROI, visibility, and relationship value.

    • Qualifications

  • 10+ years of B2B marketing experience, with at least 5 years in a leadership role, including direct ownership of demand generation strategy and results.
  • A track record of elevating brand and messaging to resonate with senior and executive audiences, ideally in complex or technical B2B markets.
  • Experience marketing enterprise B2B SaaS solutions, ideally into traditional or regulated industries; utility industry knowledge is a bonus, not a requirement.
  • Experience at a growth-stage company navigating a similar inflection point — scaling a brand and a marketing function alongside rapid company growth.
  • A collaborative, transparent, and direct communication style, with genuine enthusiasm for coaching and developing a team.
  • A hands-on mindset — comfortable setting strategy and rolling up your sleeves to help execute it.

    • Buzz Solutions does not provide sponsorship for work authorization in the United States at this time.

    Buzz Solutions is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to any protected classification as defined by law.

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