[EU] Head of Commercial/Business Development

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

About the Role

Bybit EU is looking for the Head for Commercial / Business Development to lead our European commercial strategy, market expansion and revenue growth across regulated digital asset and financial services. Reporting directly to the EU Group CEO, you will lead the European commercial organisation, including Country Managers and their respective in-country Business Development, KOL, VIP Relationship Management and Community teams. You will work closely with Marketing, Product, Operations, Compliance and global Commercial teams to drive growth across European markets.

Key Responsibilities

Commercial Strategy & Growth

Define and execute the European commercial strategy aligned with business objectives, market opportunities and regulatory requirements.

Own commercial targets, revenue growth, trading volumes, customer acquisition and market expansion.

Identify strategic growth opportunities across retail, active trader, VIP and institutional customer segments.

Drive commercial performance through market-specific strategies, resource allocation and measurable KPIs.

Country Management & Market Expansion

Lead the European Country Management function, ensuring effective execution of commercial strategies across priority markets.

Define country-specific business plans, growth targets and market development priorities.

Oversee in-country commercial activities, including business development, partnerships, KOL engagement, VIP relationships and community management.

Monitor country performance, competitive positioning and market opportunities to optimise commercial results.

Business Development & Partnerships

Drive business development initiatives to expand Bybit EU's customer base, trading activity and market presence.

Develop strategic commercial partnerships with relevant fintech, crypto, trading and financial services ecosystems.

Identify new distribution opportunities, customer segments and revenue streams.

Collaborate with Product and Marketing to develop market-relevant propositions and commercial campaigns.

KOL, Affiliate & Community Development

Lead European KOL, affiliate and community engagement strategies in collaboration with Marketing.

Build and maintain relationships with key influencers, trading communities and ecosystem partners.

Drive customer acquisition, engagement and trading activity through effective partner and community programmes.

Establish commercial performance targets, partnership frameworks and ROI measurement.

VIP & Key Account Management

Lead VIP Relationship Management across European markets, focusing on high-value traders and strategic customers.

Develop customer acquisition, retention and relationship strategies for VIP, professional and institutional segments.

Drive trading activity, customer loyalty and revenue growth through personalised relationship management.

Partner with Product, Trading and Customer Services to deliver competitive propositions and exceptional client experiences.

Commercial Performance & Governance

Own commercial budgets, sales forecasts, revenue reporting and performance management across European markets.

Establish KPIs covering customer acquisition, activation, trading volumes, retention, revenue and commercial efficiency.

Ensure commercial activities, partnerships and customer engagement comply with applicable European regulatory requirements.

Partner with Compliance, Risk and Legal to maintain appropriate governance over commercial activities and customer relationships.

Leadership & Collaboration

Build and lead a high-performing European commercial organisation, including Country Managers, Business Development, KOL, VIP Relationship Management and Community teams.

Set clear objectives, performance targets and accountability across country and commercial functions.

Act as a key member of the European executive leadership team, contributing to business strategy and sustainable growth.

Collaborate with global and local stakeholders to align commercial initiatives with European market needs and regulatory requirements.

What We're Looking For

15+ years of relevant experience in commercial leadership, business development, sales or market expansion, including significant executive experience in crypto, fintech, trading, brokerage or financial services.

Proven experience leading multi-country commercial organisations and delivering sustainable revenue growth across European markets.

Strong understanding of crypto trading, digital assets, derivatives and financial services customer segments.

Demonstrated experience managing Country Managers, business development teams and international commercial operations.

Strong experience developing KOL, affiliate, community and strategic partnership networks within the crypto or trading ecosystem.

Proven track record in VIP relationship management, key account development and high-value customer acquisition and retention.

Strong commercial and analytical mindset with experience managing revenue, trading volumes, customer acquisition, retention and profitability metrics.

Experience developing market entry strategies, commercial partnerships and country-specific growth plans.

Strong understanding of European markets, regulatory requirements and customer engagement within regulated financial services environments.

Proven ability to build high-performing international teams and manage complex stakeholder relationships.

Excellent strategic thinking, negotiation, leadership, communication and stakeholder management skills.

Fluent English; additional European languages are an advantage

Bachelor's or Master's degree in Business Administration, Economics, Finance, Marketing, Management or a related field; equivalent relevant professional experience will also be considered.

Why Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:- Study Growth Fund: We support your professional development and continuous learning.- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.