Insurtech, Telematics, AI, Big Data, Automotive Technology

Principal Social Media Manager

RemoteRemoteFull TimePrincipal$113,200–$141,500 /yrPosted 8 days agoVisa sponsorship available

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Required skills

AI leader
mobility
insurance
automotive
public-sector
road safety
paid social program
LinkedIn
Instagram
Facebook

Nice to have

AI for Social Good
Edison Award
RSUs
401k match
Summer Fridays
employee resource groups

Role summary

CMT is seeking a Principal Social Media Manager to build its social presence from the ground up, focusing on AI in mobility. This role involves developing and executing organic and paid social media strategies across LinkedIn, Instagram, and Facebook, creating engaging content, and managing paid campaigns. The manager will collaborate with various teams, including AI, Data Science, Product, Marketing, Design, and Employer Brand, to translate complex technology into compelling narratives. Key responsibilities include managing the social media calendar, analyzing performance, leveraging AI tools for efficiency, and establishing employee advocacy programs. The ideal candidate has 7+ years of experience in B2B tech/AI social media, strong content creation and video skills, expertise in paid social platforms, and a proven ability to grow audience and engagement. This hybrid role reports to the Director of Marketing and requires a Bachelor's degree or equivalent experience.

This role blends the tech and human story. As our Principal Social Media Manager, you'll show what an AI leader in mobility looks like to the insurance, automotive, and public-sector leaders who depend on us, the AI talent who want to build here, and the wider industry watching where mobility AI goes next. You'll put road safety in front of millions of people: drivers, families, and the companies that can change what happens on the road. Behind every number in our data is a person who made it home. Your job is to make people see it, share it, and act on it. Your work will help save lives.

You'll build CMT's social presence from the ground up: start our paid social program, make LinkedIn the place industry leaders follow for mobility AI, and use Instagram and Facebook to show the people and culture behind the work. You'll create amazing content yourself, shape it for each platform, put paid behind what wins and works, and use AI to move faster than teams twice our size.

You'll have a design team, a paid budget, and direct access to leadership. You'll report to the Director of Marketing and work daily with Communications, Design, Product Marketing, Events, and People Operations.

CMT is looking for a Principal Social Media Manager I to help us change the world. CMT has helped protect over 65 million drivers and prevent over 126,000 crashes worldwide. We build AI to solve some of the most difficult challenges in mobility — understanding and reducing risk, detecting crashes, and getting people life-saving help. The problems are hard. The impact is real. No matter your role, your work will matter at CMT.

Responsibilities:

Use independent judgment and discretion to develop and execute CMT's organic and paid social media strategy across LinkedIn, Instagram, and Facebook, aligning content with business goals and growth opportunities

Own and manage the social media calendar, supporting product launches, research, company news, events, recruiting, and industry trends

Create and publish engaging, platform-specific content, including short-form videos, carousels, graphics, and photography

Partner with AI, Data Science, Product, and Marketing teams to translate CMT's technology, products, and research into compelling, accessible content

Collaborate with Design and Employer Brand to maintain brand consistency, elevate creative content, and support talent acquisition initiatives

Plan, execute, and optimize paid social campaigns, including audience targeting, creative testing, budget management, and performance analysis

Develop employee advocacy initiatives and partner with Sales to expand CMT's reach and engagement with target audiences

Manage social media engagement, community relationships, and social listening to identify emerging trends, opportunities, and potential issues

Establish and track social media KPIs, analyze performance, and provide actionable recommendations to Marketing leadership

Leverage AI tools to streamline content creation, optimize performance, and develop scalable workflows for the Marketing team

Stay current on platform trends, emerging technologies, and social media best practices to continuously improve CMT's social presence

Complete any additional tasks as they arise

Qualifications:

Bachelor’s degree or equivalent years of experience and/or certification in marketing, communications, journalism, film, or a related field

7+ years of relevant working experience running social media for B2B technology or AI companies, in-house or at an agency, including paid social

A portfolio of content you produced yourself, with results for each platform

Proven record growing audience and engagement on LinkedIn, Instagram, and Facebook, with numbers to show it

Hands-on experience running paid campaigns in LinkedIn Campaign Manager and Meta Ads Manager, with budgets you owned

Strong video skills: plan, shoot on a phone or camera, edit in Premiere, CapCut, Descript, or similar, and caption for each platform

Expert in the native analytics for each platform; can pull a report, explain what it means, and say what to do next

At the cutting edge of AI for social: you use Claude, ChatGPT, Gemini, and AI image and video tools every day to make content and improve results

Fluent in AI and data: you learn complex technology fast, explain how models and data work in plain words, and spot the story in technical work; strong writer and editor

A self-starter who finds the next idea, tests it, and reports back without being asked

Experience building or running an employee advocacy program

Experience with social tools such as Sprout Social, Hootsuite, or Sprinklr, plus Canva and HubSpot

Good judgment on brand voice, timing, and risk; calm and fast when something goes sideways

Able to work from the Cambridge office three days a week and travel up to 15% for events

Please share links to accounts, campaigns, or posts you have produced

Nice to Haves:

Experience marketing AI, data, or deep-tech products, or working in insurance, automotive, or mobility

Experience using paid social for account-based marketing

Experience working with creators or influencers

Compensation and Benefits:

Fair and competitive salary based on skills and experience, and annual performance bonus

Equity may be awarded in the form of Restricted Stock Units (RSUs)

Medical, Dental, Vision and Life Insurance, matching 401k, short-term & long-term disability and parental leave

Unlimited Paid Time Off including vacation, sick days & public holidays

Flexible scheduling and work from home policy depending on role and responsibilities

Base Salary Range

The base salary range for this position is: $113,200 to $141,500. This range is specifically for Cambridge, MA

Additional Perks:

Work on a mission with real impact: crashes prevented, injuries avoided, lives protected around the world

Join an industry leader — 65 million drivers protected, powering 140+ programs across 25 countries

Recognized innovator in mobility AI, earning top honors including the TIME Industry Leader in AI, a Gold Edison Award, and the Artificial Intelligence Excellence Award for AI for Social Good. CMT is also Great Place to Work Certified

Be part of the team inventing the future of mobility and road safety

Move fast, own outcomes, do work that matters

High ownership, small teams, and direct access to leadership — no layers between your work and its impact

Unlimited PTO, flexible scheduling, competitive salary, annual performance bonus, RSUs, and full benefits including medical, dental, vision, and 401k match

Summer Fridays provide team members with half days to recharge

Join one of our employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness

Comprehensive wellness, education, and employee assistance programs

Commitment to Diversity and Inclusion:

At CMT, we believe the best ideas come from a mix of backgrounds and perspectives.

We are an equal-opportunity employer committed to creating a workplace and culture where everyone feels valued, respected, and empowered to bring their unique talents and perspectives. Diversity is essential to our success, and we actively seek candidates from all backgrounds to join our growing team.

We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability state. CMT is headquartered in Cambridge, MA. To learn more, visit www.cmtelematics.com and follow us on Instagram @cmt.ai

About Cambridge Mobile Telematics:

Cambridge Mobile Telematics (CMT) is the world’s largest telematics and AI company for safer mobility. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell Fusion®, proactively identifies and reduces driving risk, leading to fewer crashes and injuries. To date, CMT’s technology has helped prevent over 126,000 crashes worldwide. CMT enables partners to measure risk, detect crashes, provide life-saving assistance, and streamline claims. Headquartered in Cambridge, MA, CMT operates globally with offices in Budapest, Hungary; Chennai, India; Seattle, Washington; Tokyo, Japan; and Zagreb, Croatia. Learn more at www.cmt.ai.

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Principal Social Media Manager

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