Computer Software

Product Marketing Lead

RemoteRemoteFull TimeLeadPosted 1 month ago

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Required skills

B2B software
SaaS
open source
positioning
messaging
product launches
competitive intelligence
sales enablement
customer research
demand generation

Nice to have

developer marketing
infrastructure marketing
security marketing
IoT marketing
open source communities
product-led motion

Role summary

Canonical is seeking a Product Marketing Lead to own product marketing for one of their open source product areas. This remote role, based in EMEA, requires taking technical products and translating them into market-relevant positioning, messaging, and go-to-market strategies. Responsibilities include leading product launches, building competitive intelligence, creating sales enablement materials, conducting customer research, and partnering with marketing teams on campaigns. The ideal candidate has proven B2B software/SaaS/open source product marketing experience, a track record of owning positioning and messaging, and the ability to influence stakeholders and drive business outcomes through data-driven storytelling and project management. Experience in developer marketing or open source communities is a plus.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

Product marketers at Canonical sit between product and the market. They take deeply technical open source products and decide what they mean to a user and a buyer; which problem they solve, who should care, why we win, and what it should cost. That work shows up as positioning and messaging, launch plans, competitive intelligence, global campaigns, and the enablement that helps sales tell a coherent story.

This is a role for someone who wants ownership rather than a brief. You will pick up a portfolio area, form your own point of view on the market, and defend it with evidence. We expect product marketers to talk to customers and community members directly, and to bring opinions to product and sales rather than waiting to be told what to say.

We have a bias for action, focus effort on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

Location: This role is remote for anyone based in EMEA.

The role entails

You will own product marketing for one of our product areas, from the market thesis through to the assets that sales and campaigns run on. You will be accountable for whether the story lands, whether launches convert, and whether the sales team can repeat the message without you in the room.

You will:

Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck

Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting

Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it

Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives

Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions

Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline

Raise the standard of the craft around you through review, mentoring, and shared frameworks

What we are looking for in you

Strong written and verbal communication in English

An exceptional academic track record from high school and university

Proven product marketing experience in B2B software, SaaS, or open source

A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's

Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate

The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet

Comfort using data to test a hypothesis, evaluate a campaign, and change your mind

Ability to influence and align stakeholders across product, sales, and marketing without formal authority

Excellent storytelling skills applied to technical solutions, for both developer and executive audiences

Skill at managing complex, cross-functional projects with several dependencies and a fixed date

Fast adaptation to change and to new technology in marketing

Proactive, outcome-driven, and confident operating independently at a global scale

Nice-to-have skills

Experience marketing to developers, or in infrastructure, security, or IoT categories

Familiarity with open source communities and commercial open source business models

Experience across both product-led and sales-led motions, and with the handover between them

Public speaking, webinars, or conference presence in a technical field

Experience mentoring or leading other product marketers

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

🏠Fully remote working environment - we’ve been working remotely since 2004!

📚Personal learning and development budget of 2,000 USD per annum

💰Annual compensation review

🏆Recognition rewards

🏝 Annual holiday leave

👶Parental Leave

🧑‍💼Employee Assistance Programme

🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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