
VP, Ticket Sales & Service
Required skills
- ticket sales
- ticket service
- revenue generation
- season ticket members
- group buyers
- ticket operations
- sales culture
- sales/renewal plans
- service excellence
- team members
Nice to have
- professional sports
- entertainment industry
- comparable industry
Role summary
Canucks Sports & Entertainment seeks a VP, Ticket Sales & Service to lead a revenue-focused team for the Vancouver Canucks (NHL) and Vancouver Warriors (NLL). This role involves strategic planning, implementing sales and service initiatives, managing ticket operations, and fostering a high-energy sales culture. The VP will oversee direct reports, develop new talent, build client relationships, collaborate on pricing and inventory strategies with BI, align with Corporate Partnerships and Marketing, and report on sales results to leadership. The position requires extensive experience in ticket sales and service, senior leadership, proven revenue generation, and proficiency with CRM and ticketing platforms.
Position: Vice President, Ticket Sales & Service
Department: Ticket Sales & Service
Reports to: Chief Revenue Officer
Summary:
The Vice President, Ticket Sales & Service for Canucks Sports & Entertainment will create a growth-oriented ticket sales and service team focused on revenue maximization. This role is responsible for overseeing the development and implementation of departmental strategic plans and supporting tactical and operational plans for the Ticket Sales and Service department, as well as ticket operations and the Ticket Centre. This position oversees all ticket sales and service for the Vancouver Canucks (NHL) and Vancouver Warriors (NLL) professional sports teams.
DUTIES AND RESPONSIBILITIES: (other duties may be assigned as required)
- Works with the Chief Revenue Officer to build and evolve a strategic plan to maximize revenue from ticket sales and retention of season ticket members and group buyers for both the Vancouver Canucks (NHL) and Vancouver Warriors (NLL) inventory
- Creates a team-focused, high-energy sales culture
- Provides leadership to multiple direct reports who lead the ticket sales & service, the Ticket Centre and ticket operations teams
- Works with direct reports to implement and measure departmental sales/renewal plans for all season ticket products and group ticketing programs
- Works with Ticket Service leaders to develop and implement service excellence initiatives
- Identifies potential new team members and leads effort to coach and develop all staff and create our next generation of leaders.
- Develops new relationships with high level prospects and fosters existing relationships with major clients
- Collaborates with the Business Intelligence team to develop ticket pricing strategies, monitor and forecast all seating availability on a game-by-game basis while creating strategic plans to address any inventory challenges throughout the course of each season.
- Strategizes and collaborates with Corporate Partnerships team to ensure that all revenue-producing teams are executing aligned strategies and working as one group to achieve Canucks Sports & Entertainment revenue goals
- Coordinates segmented marketing efforts and single-game sales efforts with Marketing team
- Works closely with CSE executive team and ownership on initiatives that significantly affect the budget of strategic objectives of the organization
- Reports daily sales results and forecasts to CSE leadership
- Works with Finance and People teams on all reporting and the development of compensation structures that reward the right behavior
- Actively monitors all elements of the sports, entertainment, leisure and service industries for inspiration from best practices that can be utilized in our business
- Serves as a committed and responsible member of the company’s Senior Leadership team
REQUIRED Experience & Qualifications:
- 10+ years’ progressive experience in ticket sales, service, revenue generation or a related field, preferably within professional sports, entertainment or a comparable industry, with 5+ years of senior leadership experience managing and developing high-performing sales and service teams.
- Exceptional leadership, coaching, communication, negotiation and relationship-building skills.
- Proven track record of achieving or exceeding revenue, sales, retention and renewal targets.
- Extensive experience with season ticket memberships, group sales, premium seating, suites, single-game sales and customer retention strategies.
- Strong knowledge of ticketing strategy, pricing, inventory management, revenue optimization and sales forecasting.
- Experience with CRM and ticketing platforms, preferably Salesforce and Ticketmaster/Archtics, with a strong understanding of data-driven sales management.
- Demonstrated ability to develop sales strategies, establish performance standards, manage forecasts and drive accountability across a large sales organization.
- Demonstrated ability to collaborate effectively with senior leaders and cross-functional teams.
- Strong analytical and business acumen, with the ability to translate customer and sales data into actionable revenue opportunities.
- Proven ability to build strong relationships with premium, corporate and high-value customers.
- Ability to work evenings, weekends, holidays and extended hours as required during the hockey season and major events
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.
Similar roles
Manager, MarketingCanucks Sports & Entertainment · Vancouver, BC · Onsite
Manager, SportsBarCanucks Sports & Entertainment · Vancouver, BC · Onsite
Research Manager, McAlpine LabUniversity of British Columbia · Vancouver, BC · Hybrid- Marketing Compliance AssociateClarity AI · Vancouver, BC · Onsite
Transition Services Coordinator (Registered Nurse) - NursingVancouver Coastal Health · Vancouver, BC · Onsite
Service TechnicianLondon Drugs · Vancouver, BC · Onsite
