Creative Strategist

RemoteRemoteFull TimePosted 1 month ago

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Required skills

creative strategy
performance marketing
paid social
Meta
TikTok
YouTube
ad creatives
customer insights
performance data
trends

Nice to have

TikTok Shop
scaling winning creatives
CRO
landing page optimization
source UGC creators
coach UGC creators

Role summary

Seeking a Creative Strategist for a DTC e-commerce company to develop high-converting ad creatives for paid social platforms (Meta, TikTok, YouTube). This role blends data analysis, psychology, and creativity to translate customer insights and performance data into scalable ad concepts. Responsibilities include creative strategy, performance analysis, briefing designers/creators, and designing structured testing plans. Requires strong direct response marketing experience and analytical/creative thinking. Preferred experience includes TikTok Shop, scaling creatives, CRO, and UGC creator management.

About Catch Creation

Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.

From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.

At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.

About the Role

We’re looking for a Creative Strategist who lives at the intersection of data, psychology, and creativity. This role is not about making things “look nice.” It’s about building ad creatives that convert, scale, and keep working.You’ll own creative strategy across paid social (Meta, TikTok, YouTube, etc.) — turning customer insights, performance data, and trends into winning ad concepts that drive revenue. If you love breaking down why ads work, obsess over hooks and first 3 seconds, and think in testable frameworks, this role is for you.

What You’ll Do

Creative Strategy & Ideation

Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research

Translate product features into clear, compelling value propositions

Build and maintain creative frameworks (problem → solution → proof → CTA)

Performance Analysis

Analyze creative performance and identify winning patterns

Diagnose why ads succeed or fail (not just CTR screenshots)

Monitor creative fatigue and recommend iterations or refreshes

Creative Briefing & Direction

Write clear, actionable creative briefs for designers, editors, and creators

Direct visual structure, messaging flow, hooks, CTAs, and platform placement

Ensure brand alignment while prioritizing conversion

Testing & Experimentation

Design structured creative testing plans (angles, hooks, formats, offers)

Control variables to isolate learnings

Document insights and turn them into repeatable systems

Collaboration

Work closely with media buyers, UGC managers, designers, and editors

Align creatives with landing pages, offers, and funnel strategy

Support scaling decisions with creative insights

What We’re Looking For

Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC

Strong understanding of direct response marketing

Experience working with paid social platforms (Meta, TikTok, YouTube preferred)

Ability to think analytically and creatively

Comfortable making decisions based on data, not opinions

Excellent written communication (briefs matter here)

Bonus Points (Not Required)

TikTok Shop or UGC-heavy brand experience

Experience scaling winning creatives past initial tests

Familiarity with CRO and landing page optimization

Ability to source or coach UGC creators

How We Measure Success

Speed to first winning creative

CPA and ROAS improvements driven by creative

% of ad spend allocated to winning creatives

Reduction in creative fatigue

Consistency of learnings turned into repeatable wins

Why Join Us

Creative strategy is taken seriously here — this role has real influence

You’ll work directly with growth and decision-makers

Fast-moving environment with room to test, learn, and scale

No micromanagement, no fluff — just results

Ready to apply?

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