Digital Marketing Manager
Required skills
- digital marketing
- brand presence
- engagement
- digital channels
- content creation
- social media management
- analytics
- brand stewardship
- digital marketing strategies
- client engagement
Nice to have
- Google Analytics certifications
- Google Ads certifications
- Digital Marketing Certifications
- AMA
- DMI
- Financial services experience
Role summary
We are seeking an innovative, data-driven Digital Marketing Manager to enhance brand presence and drive engagement across digital channels. This role involves planning, executing, and optimizing digital marketing strategies, including SEO, content creation, social media management, analytics, and digital advertising. The manager will monitor campaign performance, ensure brand consistency, and develop targeted campaigns. Depending on qualifications, the role may include supervisory responsibilities for the marketing team. A Bachelor's degree in a related field and 10+ years of digital marketing experience are required.
Description
Join Our Team as a Digital Marketing Manager
We're seeking an innovative, data-driven, and highly organized Digital Marketing Manager to help grow our brand presence and drive engagement across digital channels. This role is ideal for someone passionate about digital marketing, content creation, social media management, analytics, and brand stewardship.
The successful candidate will be responsible for planning, executing, and optimizing digital marketing strategies that strengthen our brand, generate business opportunities, and improve client engagement across online, social, digital signage, and streaming platforms.
Depending on the qualifications and experience of the selected candidate, this position may include supervisory responsibility for the marketing team.
Location: Based in Muscatine, Iowa, or with the ability to work from the Muscatine, Iowa office 3 days per week.
What You'll Do
- Manage and optimize digital marketing channels and campaigns
- Enhance website performance through SEO and content optimization
- Create and distribute engaging content across social media, blogs, podcasts, and video platforms
- Monitor campaign performance and ROI through analytics tools
- Support brand consistency across all digital touchpoints
- Develop targeted marketing strategies including retargeting and geofencing campaigns
- Serve as a champion of the organization's brand and reputation
- May supervisor marketing staff, providing direction, coaching and performance feedback.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
- 10+ years of digital marketing experience
- Expertise in SEO, social media management, email marketing, analytics, and digital advertising
- Experience creating and managing content across multiple platforms
- Strong analytical and communication skills
- Financial services experience is preferred
Preferred Experience &/or Certifications:
- Google Analytics &/or Google Ads certifications
- Digital Marketing Certifications (AMA or DMI)
- Experience leading projects, agencies, vendors, or teams.
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