HEAD OF ECOMMERCE

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

People & Team Leadership

• Directly manage, motivate and develop the five-person regional team.
• Set clear team and individual objectives, priorities and ways of working.
• Hold regular one-to-ones, give clear feedback and support career development.
• Create accountability for performance while empowering team members to make decisions within their areas.
• Bring Ecommerce, Community, PR and Operations together around one regional commercial plan.
• Manage workload and capacity across the team, addressing performance, capability or resource gaps where needed.
• Build a positive, high-performance culture based on ownership, collaboration and open communication.

Ecommerce & Commercial Performance

• Own the regional ecommerce trading rhythm and execute the North American trading calendar.
• Monitor traffic, conversion, AOV, retention, customer growth and profitability, turning performance data into clear actions.
• Drive improvements across digital merchandising, CRM, conversion and customer experience.
• Partner with Merchandising, Marketing, Operations and Finance to support forecasts and commercial plans.
• Work with global digital and technology teams to prioritise and deliver initiatives locally.
• Identify local trading opportunities, competitor activity and customer trends across the three markets.

Community & PR Oversight

• Set clear regional priorities for Community and PR, ensuring activity supports brand and commercial objectives.
• Coach and hold the relevant team members accountable for delivery rather than personally executing every initiative.
• Ensure local activity aligns with global brand direction while remaining culturally relevant.
• Identify regional partnerships, creators and cultural moments that can build awareness and engagement.

Stakeholder Management

• Represent the North American business with UK and global leadership, providing a clear performance narrative and recommendations.
• Work closely with Marketing, Operations, Merchandising, Finance and HQ functions to unblock delivery and improve performance.
• Translate global priorities for the local team and regional insights for decision-makers.

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