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Senior Performance Marketing Manager

Denver, Colorado, United StatesHybridFull TimeSenior$167,000–$196,000 /yrPosted 2 months agoVisa sponsorship available

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Role summary

Truework, now part of Checkr, is seeking a Senior Performance Marketing Manager to build and scale paid media programs. This role will own strategy, execution, and experimentation across paid search, paid social, display, and retargeting to drive pipeline, self-serve activations, and revenue growth. You will analyze full-funnel performance, optimize CAC and ROAS, and collaborate with Sales, Product Marketing, and RevOps. The ideal candidate has 6+ years of B2B SaaS performance marketing experience, hands-on campaign ownership, proficiency with marketing tools like Salesforce and Google Analytics, and a bias for action in a fast-paced environment. This is a hybrid role based in Checkr's hub locations.

About CheckrCheckr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

Truework, recently acquired by Checkr, provides access to crucial employment, income information and asset information needed for mortgage loans, apartment rentals, background checks, and more. We are disrupting a $5B+ industry, dominated by legacy incumbents and outdated processes, with a better product and intense customer focus. Within Checkr, Truework operates independently, allowing rapid iteration while also being able to leverage the strengths and assets from our core business. Think of it like joining a startup within a startup!

We are looking for a results-driven Senior Performance Marketing Manager to build and scale paid media programs that drive brand awareness, self-serve activations, pipeline and revenue growth for Truework. You will own strategy, execution, experimentation and performance across key acquisition channels, including account-based targeting and partnering closely with Sales, Product Marketing, RevOps to turn insights into efficient growth.

This is a hands-on role with strategic influence on results. You will be the day-to-day owner of paid acquisition performance across channels such as paid search, paid social, and display, while helping to test and scale adjacent programs, including direct mail, landing page experimentation, and new growth opportunities. This role is ideal for someone who likes operating in a scrappy, fast-moving environment, can move quickly from strategy to execution, and is motivated to build repeatable growth levers from the ground up.

What you’ll do

  • Own and scale paid media programs across paid search, paid social, display, and retargeting to drive pipeline, self-serve activations, and revenue growth.
  • Plan and execute paid media campaigns end-to-end across channels, including strategy, budgeting, targeting, optimization and performance reporting.
  • Run data-driven experiments across messaging, creative, landing pages, and channel mix to identify and scale growth opportunities
  • Analyze full-funnel performance and translate data into actionable recommendations to improve conversion rates, CAC efficiency, and marketing ROI
  • Partner closely with Sales, Product Marketing, RevOps, and Web to align targeting, messaging, follow-up, and measurement across campaigns, including account-based programs
  • Communicate results, insights, and investment recommendations clearly to cross-functional stakeholders and leadership
  • Evaluate and pilot new channels, vendors, and tactics (including industry publications, media partnerships, and content sponsorships), with a bias toward learning, speed, and efficient growth

    • What you bring

  • 6+ years of experience in performance, demand generation, or growth marketing in the B2B SaaS
  • Hands-on ownership of paid media campaigns (i.e. Google Ads, LinkedIn) from strategy through optimization.
  • Proven ability to drive pipeline and revenue growth while optimizing CAC, ROAS, and conversion efficiency, using data to inform decisions and improve performance.
  • Strong cross-functional leadership skills, with experience driving alignment across Sales, RevOps, Product Marketing and external partners.
  • Ability to operate independently in a fast-moving, ambiguous environment, managing multiple priorities with a bias toward action, testing, and iteration.
  • Experience testing and scaling new channels, programs, and growth opportunities.
  • Hands-on experience with core GTM and marketing tools such as Salesforce, Marketo, Google Analytics, and ABM platforms (e.g., Demandbase, 6sense).
  • An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

    • What you’ll get

  • A fast-paced and collaborative environment
  • Learning and development allowance
  • Competitive cash and equity compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend

    • Pay Transparency Disclosure

    One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.

    On-target Earnings OR Base Salary range (San Francisco, CA)
    $167,000—$196,000 USD
    On-target Earnings OR Base Salary range (Denver, CO)
    $141,000—$166,000 USD

    At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, Nashville, TN, and Santiago, Chile. Individuals are expected to work from the office 3 days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.

    Equal Employment Opportunities at CheckrCheckr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.

    Applicant Privacy PolicyIf you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.

    *Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com).

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