Social Media Coordinator (NCS) - Office of Equity and Civil Rights

THIS IS A NON-CIVIL SERVICE POSTION

Salary Range:

$53,641.00 - $87,426.00 Annually

Get to Know Us

Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work. In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team! The city offers medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans. This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: https://humanresources.baltimorecity.gov/hr-divisions/benefits

Job Summary

The External Affairs Division of the Baltimore City Office of Equity and Civil Rights serves as the agency’s public-facing engine, responsible for strengthening trust, transparency, and engagement between OECR and the communities it serves. The division leads all outreach, engagement, communications, and public education efforts, ensuring that residents understand their civil rights, know how to access OECR services, and feel meaningfully connected to the work of the office. It develops and executes community engagement strategies that expand OECR’s presence across Baltimore neighborhoods and manages the office’s communications infrastructure, including website updates, multimedia content, graphic design, public messaging, newsletters, and social media, with a focus on accessibility and culturally responsive communication. This division plays a critical role in shaping the public narrative around civil rights, equity, and accountability, positioning OECR as a trusted resource and champion for residents across the city.

The Social Media Coordinator maintains OECR’s branded digital presence and ensures consistent, accessible, and engaging online communications. This role manages posting schedules, designs digital materials, monitors engagement metrics, and ensures compliance with accessibility guidelines. The coordinator supports OECR campaigns by elevating agency messaging across all platforms.

Essential Functions

• Maintain a consistent branded presence across all agency platforms.

• Schedule and post content in alignment with the communications calendar.

• Design digital materials using approved graphics platforms.

• Monitor engagement metrics and track performance trends.

• Ensure digital content meets accessibility standards including alt-text and color contrast.

• Coordinate with staff to gather content and promote key initiatives.

• Maintain a consistent branded presence across all agency platforms.
• Schedule and post content in alignment with the communications calendar.
• Design digital materials using approved graphics platforms.
• Monitor engagement metrics and track performance trends.
• Ensure digital content meets accessibility standards including alt-text and color contrast.
• Coordinate with staff to gather content and promote key initiatives.

Minimum Qualifications

Education: Have a bachelors degree in communication from an accredited college or university.

AND

Experience: Have one to two years of experience in communications, social media, or digital media.

Knowledge, Skills, and Abilities

• Proficiency with social media management tools and analytics.
• Strong graphic design ability using Canva, Adobe Suite, and other related platforms.
• Knowledge of accessibility standards for digital content.
• Strong writing and storytelling skills.
  

Additional Information 

Background Check

Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint must be successfully completed. 

Probation 

All persons, including current City employees, selected for this position must complete a mandatory six-month probation. 

Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion. The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression or any other characteristic protected by federal, state or local laws. Applicants requiring accommodations during the hiring process should contact the Department of Human Resources directly. Do not attach your request for accommodation to the application. 

BALTIMORE CITY IS AN EQUAL OPPORTUNITY EMPLOYER