Banking, Financial Services, Green Finance

Senior Manager, Paid Media

United StatesOnsiteFull TimeManager / HeadPosted 25 days ago

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Required skills

paid search
paid social
Google Ads
Microsoft Advertising
Meta Ads Manager
LinkedIn
campaign architecture
audience strategy
keyword strategy
budgets

Nice to have

banking
fintech
lending
Google Ads certifications
Meta certifications

Role summary

Climate First Bank is seeking a Senior Manager, Paid Media to own the day-to-day strategy, planning, buying, execution, and optimization of paid search and paid social campaigns across its portfolio companies. This role involves translating growth objectives into detailed channel plans, campaign structures, audience and keyword strategies, budgets, and forecasts. The successful candidate will build and manage campaigns, partner with cross-functional teams (Creative, Marketing Operations, business leaders, Compliance), and ensure paid media efforts are efficient, accountable, and directly linked to business outcomes. Key responsibilities include developing integrated strategies, owning platform execution, driving continuous optimization and testing, managing budgets and pacing, ensuring reliable measurement and attribution, and collaborating on creative and cross-functional initiatives. The role requires 5+ years of progressive paid media experience, advanced command of Google Ads and Meta Ads Manager, strong analytical and financial acumen, proficiency with marketing technology, and a testing and performance mindset. Experience in banking, fintech, or regulated industries is valued but not required. This is a remote position within the State of Florida, ideally Central Florida.

We are changing FINANCE to finance CHANGE!

At Climate First Bank, we’re redefining what banking can be. As a Florida Benefit Corporation and FDIC-insured commercial bank, we offer a full suite of personal and business services—including solar, residential, commercial, ESOP Banking, Structured Finance and SBA loans—all designed to power a better future. We’re proud to be a Certified B Corporation, a member of 1% for the Planet, and part of the Global Alliance for Banking on Values (GABV), reflecting our deep commitment to sustainability, transparency, and ethical banking.

With branches in St. Petersburg, Winter Park, Mount Dora, Downtown Orlando and a growing digital presence, we’re proving that banking can be a force for good. We don’t just support environmental and social causes—we’re built on them.

Under our Holding Company, Climate First Bancorp, we are also powered by OneEthos. OneEthos operates at the intersection of fintech and traditional banking to expand access to inclusive, values-driven financial services. Regulated by the Federal Reserve Bank, it equips Community Banks, Credit Unions, CDFIs, and Green Banks with ethical lending tools—especially in climate finance and solar lending.

Join the Movement

We’re seeking driven, mission-aligned individuals ready to make an impact. If you’re passionate about sustainability, thrive in a fast-paced, results driven environment, and want to be part of something bigger, you will feel right at home.

Our team is one of goal-setters, go-getters, problem solvers, thought leaders, and changemakers. We celebrate wins, tackle challenges head-on, and push boundaries. Fueled by purpose, we thrive where perseverance and passion turn ambitious goals into reality.

Thrive at Climate First Bank

At Climate First Bank, we’re investing in your future. We offer a comprehensive, people-first benefits package that supports your health, finances, and work-life balance. Please note that benefit eligibility varies by employment status and that benefits for part-time employees may differ from those listed below.

Compensation — In addition to the base salary, this position may be eligible for an annual bonus, incentives and equity. Actual compensation is based on industry salary ranges, internal salary structures, experience, skills and other job-related factors.

Health Coverage — 100% employer-paid for employees; employer contribution for dependents by Us

Medical, Dental & Vision Insurance

Health Savings Account (HSA)

Free Telemedicine access via Teladoc

Financial Wellness & Wealth Building

401(k) with 6% Employer Match — No Vesting Period.

Employee Stock Options

Exclusive Employee Banking Perks

0% Financing for Employee Solar Loans

Employee Only Mortgage Product with exclusive interest rates and terms.

0% Financing for Eligible Electric Vehicles (EVs)

Referral Incentives

Generous Paid Time Off

2–4 Weeks of Vacation based on officer level plus additional tenure-based time.

64 Hours of Paid Sick Time for all full-time employees.

Protection & Peace of Mind

Company-Paid Life Insurance

Short- & Long-Term Disability Insurance

Voluntary Life, Accident & Critical Illness Coverage

Employee Assistance Program (EAP) with free counseling, legal, and financial services.

What to expect as a Senior Manager, Paid Media

As Senior Manager, Paid Media, you will own day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies. You will translate growth objectives into channel plans, campaign architecture, audience and keyword strategies, budgets, forecasts, and tests - then personally build and manage the campaigns that bring those plans to life. Partnering with Creative, Marketing Operations, business leaders, and Compliance, you will create the specialized in-house capability needed to make paid media efficient, accountable, and directly connected to business outcomes.

What You’ll Contribute in This Role:

Paid Media Strategy & Planning - Develop integrated paid search and social strategies aligned to business priorities, audiences, funnel stages, geographies, budgets, and success measures. Recommend channel mix, investment levels, campaign sequencing, and forecasts grounded in opportunity and performance data.

Campaign Build, Buying & Platform Ownership - Build, traffic, launch, and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other approved platforms. Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs, and platform settings so execution is accurate, scalable, and well controlled.

Optimization & Experimentation - Monitor performance closely and make disciplined adjustments to bids, budgets, keywords, search terms, audiences, placements, creative rotation, and landing-page strategy. Build a continuous testing roadmap that improves conversion, acquisition economics, and the quality of customers and leads generated.

Budget, Pacing & Forecasting - Manage daily and monthly pacing, forecast spend and outcomes, identify risks early, and recommend reallocations across channels and campaigns. Maintain precise visibility into committed, actual, and projected media investment in partnership with Marketing Operations and Finance.

Measurement, Attribution & Insight - Partner with Marketing Operations and cross-functionally to ensure conversion tracking, UTMs, audience logic, and reporting are reliable. Analyze funnel performance, CPL, CAC, ROAS, conversion quality, and other business outcomes; translate findings into clear actions for leadership and channel partners.

Creative & Cross-Functional Partnership - Brief Creative on channel needs, provide evidence-based feedback, and identify the messages, formats, and assets required to improve results. Partner with Social, CRM, web, product, sales, and business-line teams so campaigns, landing experiences, lead handling, and measurement work as one connected system.

Mission, Risk & Responsible Media - Apply our mission and values to media choices while following bank policies, privacy requirements, platform rules, fair-lending considerations, and brand-safety standards. Partner with Compliance, Legal, IT, and subject-matter experts so targeting, claims, disclosures, data use, and campaigns are accurate, approved, secure, and responsible.

What You’ll Leverage in this Role:

Experience & Education - You have 5+ years of progressive paid media experience, including direct ownership of paid search and paid social strategy, buying, execution, and optimization in an agency, in-house team, or both. You have a bachelor’s degree in marketing, advertising, business, analytics, or a related field, or equivalent education and experience.

Paid Search Expertise - You bring advanced, hands-on command of Google Ads and Microsoft Advertising, including campaign architecture, keyword strategy, match types, search-query analysis, negative keywords, bidding, quality signals, extensions, and conversion optimization.

Paid Social Expertise - You have deep experience with Meta Ads Manager and hands-on experience with LinkedIn and other relevant platforms. You understand audience strategy, prospecting, retargeting, creative formats, platform learning, and the differences between lead-generation and conversion objectives.

Analytical & Financial Acumen - You are highly quantitative and comfortable managing budgets, forecasting outcomes, evaluating acquisition economics, and diagnosing performance. You can distinguish signal from noise and communicate what changed, why it matters, and what to do next.

Measurement & Marketing Technology - You are proficient with platform reporting, GA4, UTMs, conversion tracking, Excel, and dashboard tools, and comfortable partnering on pixels, tags, CRM data, Salesforce, and offline conversion feedback. Google Ads and Meta certifications are valued.

Testing & Performance Mindset - You build structured tests with clear hypotheses, success criteria, and learning agendas. You balance short-term optimization with longer-term learning and know how creative, audience, offer, landing page, and lead follow-up combine to determine performance.

Banking, Fintech & Regulated-Industry Acumen - Experience in banking, fintech, lending, or another regulated category is valued but not required. You learn complex products quickly and work effectively with Compliance and subject-matter experts to produce supportable, responsible campaigns.

Ownership, Communication & Collaboration - You are a disciplined self-starter who combines platform fluency with strategic judgment. You manage details without losing the business objective, communicate clearly with senior leaders and specialists, and thrive in a fast-moving, high-accountability environment.

How We Work Together at Climate First Bank

At Climate First Bank, we believe that how we work is just as important as what we do. Every team member is expected to deliver high-quality results on time—whether independently or in collaboration with others. You’ll be part of a supportive, mission-driven team where professionalism, communication, and collaboration are key to our collective success.

You’ll also be expected to stay informed and compliant with all regulatory policies, including BSA, AML, CIP, and OFAC. These aren’t just checkboxes — they’re essential to maintaining the trust and integrity that define our bank.

What to Expect in Your Work Environment:

On site travel within the US may be required for company events and leadership sessions. It requires the ability to perform essential functions such as sitting, talking, hearing, and occasionally lifting up to 20 lbs. We’re committed to supporting our team, and reasonable accommodation will always be considered on a case-by-case basis.

Equal Opportunity Statement:

At Climate First Bank we truly believe that our people are our strength and the diverse talents they bring to our workforce are directly linked to our success. Diversity and inclusion are at the core of our values and mission. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans

E-Verify Statement: This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9

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