CRO Specialist

About Us:Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.

About the Job: The CRO Specialist is the execution driver for Comfrt’s testing roadmap. You’ll design and launch experiments end-to-end, keep the roadmap moving, and flag risks before they derail strategy. You are fluent in reading and analyzing test results and knowing what metrics actually matter for different test types. This role requires both technical fluency and analytical depth, with comfort navigating testing platforms and designing what you actually measure. You’re proactive, eager to learn from data and scale with the business. This role reports to the CRO Manager.

Responsibilities:

1. Experimentation Execution

Build and launch A/B and multivariate tests across web and mobile within our testing platform and CMS

Define what you’re measuring for each test before launch, understanding what metrics matter for that specific hypothesis.

Set up audience targeting and segmentation for each test based on test design requirements

Own test monitoring: ensure tests run cleanly, flag obvious data issues, validate test is hitting your sample size targets

Report test results to the CRO Manager with clear findings and action plan (raw data, what won/lost/was inconclusive)

2. Roadmap Execution & Health

Maintain the testing roadmap: keep it updated, track progress, and flag delays or blockers

Ensure tests launch on schedule and meet quality standards

Identify risks to the roadmap early (vendor delays, technical blockers, launch issues) and surface them immediately

Collaborate with design and development to keep test implementations on track

3. Experimentation Ideation

Generate testing ideas based on data findings from the data team, UX insights, and business priorities

Build post-mortems on all tests: document learnings so patterns and insights compound over time

Own the hypothesis repository: track what we’ve tested and what we’ve learned

4. Vendor Partnership Execution

Execute experiments within vendor platforms (PrettyDamnQuick, Algolia, Fuego mobile app, and more)

Manage day-to-day coordination with vendor teams on test status, blockers, and deliverables

Ensure mobile app testing aligns with web business and retention priorities

5. Front-End QA Lead & Cross-Department Collaboration

Collaborate seamlessly with tech, retention, and paid teams to develop testing ideas that drive revenue across channels and customer lifecycles

Own visual QA for all front-end implementations before they go live

Ensure that new features match the requirements and intent outlined in the original brief

Catch bugs, broken flows, and edge cases before production

Partner with developers to validate implementation quality

6. Reporting & Dashboard Support

Help maintain and refresh ecommerce reporting dashboards with data team (Looker Studio) — ensuring they’re accurate and up-to-date

Monitor daily site health metrics: core KPIs, add-to-cart rates, checkout abandonment, and more

Flag anomalies or risks you detect in dashboards (e.g., unexpected CVR drops, traffic changes) and assess severity

Provide the CRO Manager with weekly testing KPI snapshots to feed into leadership recaps

Requirements:

2-3+ years in ecommerce CRO (agency, in-house, or DTC brand)

Testing platform expertise: you’ve owned, designed, and launched A/B tests, understand how to structure experiments

Metrics literacy: you know what metrics matter for different test types (CVR for conversion tests, AOV for pricing tests, etc.) and can read test results

Analytics comfort: you can read dashboards, spot obvious anomalies, ask clarifying questions about data

CMS platform experience: you can navigate and build tests in a modern CMS or testing tool

Front-end technical fluency: you can read HTML/CSS/JavaScript, communicate clearly with developers, spot implementation issues

Project management chops: you keep roadmaps tight, flag blockers early, coordinate across teams

Strong familiarity with Shopify ecosystem: You have a deep understanding of which vendor provides and it’s impact on an eCommerce business

Familiarity within key workflow tools such as Asana, Jira, & Clickup

Proactive and self-directed in fast-paced environments; eager to learn and grow the eCommerce function as the business scales

You see blockers early: Problem-solve autonomously, and view every experience as a learning opportunity

What Success Looks Like:

Tests launch on schedule with clear hypotheses and defined success metrics

You’re flagging roadmap risks 2-3 weeks before they become problems

Post-test documentation is thorough: every test has a clear learnings summary

You can read a test result and explain what won/lost and why it matters

Dashboard anomalies are caught and escalated within 2 hours

You’re generating high-quality test ideas based on data patterns and UX insights

You gain a deep understanding of customer behavior and how our eCommerce efforts impact this behavior

Why Join Comfrt?:

Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.

Work in a supportive, creative environment where your ideas and growth are valued.

Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!

Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

The salary range for this role is $80,000–$100,000 annually. Actual compensation will be determined based on experience, skills, qualifications, and geographic location, where applicable. This range represents the anticipated base salary and does not include bonus, benefits, or other forms of compensation.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.