Business Development Executive – Insurance & Senior Care
Required skills
- outside sales
- business development
- account management
- relationship-based sales
- communication skills
- navigate different personalities
- handle challenging conversations
- self-motivated
- organized
- independent territory
Nice to have
- health insurance
- healthcare sales
- senior care services
- nursing home administration
- long-term care
- senior living
Role summary
Seeking a motivated, relationship-driven Business Development Executive to expand presence in Michigan's senior care community. This field-based role involves building strong partnerships with nursing homes and senior care facilities, educating them on insurance products, and serving as a trusted resource. The ideal candidate is a natural relationship builder with excellent communication and presentation skills, comfortable managing an independent territory and traveling frequently. Experience in outside sales, business development, or account management is required. Preferred qualifications include health insurance or senior care sales experience and an active Michigan insurance producer license.
Business Development Executive – Insurance & Senior Care
Location: Lansing, MI (Preferred) | Michigan Territory
Schedule: Full-Time | Field-Based | Frequent Travel
Compensation: Competitive Base Salary + Commission Opportunities
About the Opportunity
We're seeking a motivated, relationship-driven Business Development Executive to help expand our presence throughout Michigan's senior care community.
This is an opportunity for someone who enjoys being out in the field, building meaningful relationships, and making a difference in the lives of seniors and those who care for them.
The ideal candidate combines the drive of a successful sales professional with the communication skills of a great educator. You'll represent our insurance products and services, develop partnerships with nursing homes and senior care facilities, and serve as a trusted resource to the communities we support.
We're looking for someone who can do more than deliver a sales pitch. We want a natural relationship builder who understands people's needs and turns meaningful connections into lasting partnerships.
What You'll Do
Build and maintain strong relationships with nursing home administrators, social workers, and other key decision-makers throughout Michigan.
Identify new business opportunities, develop prospective accounts, and grow existing partnerships.
Conduct in-person visits, presentations, and meetings to educate partners on our insurance products and services.
Serve as a reliable point of contact for existing partners, helping answer questions and resolve concerns.
Develop a strong understanding of our insurance offerings and communicate complex information clearly and effectively.
Travel regularly throughout your assigned territory to maintain relationships and expand business opportunities.
Represent the organization at industry conferences, networking events, and community gatherings.
Manage territory activity, track business opportunities, and consistently follow through on commitments.
What We're Looking For
Required Qualifications
Experience in outside sales, business development, account management, or relationship-based sales.
Excellent interpersonal, communication, and presentation skills.
Strong ability to build trust, navigate different personalities, and handle challenging conversations professionally.
Self-motivated, organized, and comfortable managing an independent territory.
Willingness to travel frequently throughout Michigan, including during winter weather conditions.
Valid driver's license and reliable transportation.
Eagerness to learn and develop a strong understanding of insurance products and services.
Preferred Qualifications
Active Michigan Accident & Health Insurance Producer License.
Experience in health insurance, healthcare sales, or senior care services.
Background in nursing home administration, long-term care, or senior living.
Established relationships within Michigan's nursing home or healthcare community.
What Makes You Successful
You're a natural communicator who knows how to connect with people, explain complex information, and build lasting relationships. You're adaptable, comfortable on the road, motivated by results, and genuinely passionate about helping others.
Why Join Us?
This opportunity is about more than selling insurance. It's about making a meaningful impact in the senior care community.
Whether you're supporting a nursing home administrator, helping a social worker navigate available services, or simply being someone they can count on, you'll have the opportunity to make someone's day a little easier.
You'll build lasting partnerships, grow your territory, and contribute to an organization committed to improving the senior care experience.
If you're a relationship-driven sales professional who thrives in the field and wants to make a difference, we'd love to hear from you!
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