Software, IT Services, Business Management Software

Director, Marketing Operations

RemoteRemoteFull TimeDirectorPosted 22 days agoVisa sponsorship available

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Required skills

Marketing Operations
Sales Lead Process
Technology Strategy
Data Analysis
Decision Making
Workflow Project Management
Marketing Technology Stack
Sales Automation
Project Management Methodologies
Regulatory Guidelines

Nice to have

Customer Service
Team Environment
Professional Presence
Communication Skills
Detail-oriented
Self-motivated

Role summary

The Director of Marketing Operations leads a team responsible for designing and implementing sales lead processes, establishing a technology strategy to support sales productivity, and performing data analysis for effective decision-making. This role guides the development and enhancement of processes and technologies within the Marketing function to ensure efficient operations. Key responsibilities include setting team goals, managing and mentoring staff, coordinating cross-functional initiatives, developing the marketing technology stack, ensuring regulatory compliance, and delivering performance reporting. The ideal candidate has 10+ years of relevant experience, including 6+ years in management, and expertise in marketing automation, CRM, BI, and AI systems.

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary

The Director of Marketing Operations is responsible for leading a team of entry-level to experienced professionals focused on designing and optimizing the lead management process, establishing and executing the marketing technology and data strategy, delivering performance analytics and reporting, and enabling operational excellence across the Marketing organization. This role supports the Marketing function by developing and enhancing processes, technologies, and cross-functional partnerships that drive pipeline growth, improve operational efficiency, and support business decision-making.

Essential Duties and Responsibilities

Marketing Operations leadership:

Set the Marketing Operations strategy and priorities, and lead, develop and coach the team against clear goals and business outcomes.

Lead lifecycle and funnel operations

Own the end-to-end lead lifecycle, including definitions, scoring, routing, service-level agreements and handoffs.

Identify and resolve process gaps affecting lead quality, conversion, velocity and seller productivity.

Marketing technology and data

Own the marketing technology and data strategy, including architecture, integrations, vendors, adoption, governance, data quality and compliance.

Pipeline planning and performance analytics

Own pipeline reporting, source targets, attribution, KPI definitions, dashboards and executive reporting.

Turn performance insights into actions that improve conversion, pipeline velocity, program ROI and investment decisions.

Cross-functional execution

Partner across Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance and Legal to align goals, processes, data definitions and execution.

Lead cross-functional change, communicate risks and recommendations, and drive initiatives through implementation.

Knowledge, Skills, and/or Abilities Required

Exceptional leadership and customer service skills.

Ability to make decisions that have significant impact on organizational performance and business outcomes.

Strong organizational skills with the ability to provide strategic direction and operational leadership.

Professional presence suitable for interaction with executive leadership, customers, and internal stakeholders.

Excellent presentation, communication, and stakeholder management skills.

Organized, detail-oriented, and self-motivated.

Technology savvy with strong business acumen.

Ability to translate technical concepts into clear business recommendations.

Strong problem-solving and analytical capabilities across multiple operational domains.

Proven ability to design and manage complex, cross-functional, multi-stakeholder initiatives.

Strong knowledge of lead management, funnel optimization, marketing attribution, pipeline analytics, and revenue-generating processes.

Experience with marketing technology ecosystems, data governance, compliance, and reporting frameworks.

Experience leveraging AI, automation, and advanced analytics to improve business outcomes.

Educational/Vocational/Previous Experience Recommendations

Bachelor's degree in Business, Marketing, Technology, Analytics, or a related field, or equivalent business experience.

10+ years of progressive experience in Marketing Operations, Revenue Operations, Sales Operations, or related functions.

6+ years of people leadership and team management experience.

Demonstrated experience owning and optimizing lead lifecycle processes, funnel operations, and marketing-to-sales alignment.

Experience with Marketing Automation Platforms, CRM systems, Business Intelligence tools, data platforms, and AI/GenAI technologies.

Proven experience delivering executive-level reporting, KPI frameworks, attribution models, and pipeline analytics.

Working Conditions

Onsite/Hybrid/Remote depending on location.

0-10% travel may be required.

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

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