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Sales Specialist - Sponsorships

RemoteRemoteFull TimePosted 15 days agoVisa sponsorship available

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Required skills

  • Sponsorship revenue
  • Partnership opportunities
  • Sponsorship sales cycle
  • CRM
  • Sales pipeline tools
  • Revenue goals
  • Pipeline goals
  • Sponsor retention
  • ROI

Nice to have

  • Event industry experience
  • Technology industry experience
  • Channel experience
  • SaaS industry experience
  • B2B industry experience

Role summary

The Sponsorship Sales Specialist will drive sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities. This role involves managing the full sales cycle, building strong sponsor relationships, understanding client objectives, and recommending tailored sponsorship solutions. Key responsibilities include prospecting, negotiation, contracting, and collaborating with internal teams to ensure sponsor commitments are met. Success is measured by growing net-new revenue, meeting sales targets, increasing renewals, and expanding the sponsorship portfolio. The role requires 2+ years of experience in sales, sponsorships, or a related client-facing role, with strong communication and organizational skills. Experience with CRM and sales pipeline tools is essential. Event, technology, channel, SaaS, or B2B industry experience is a plus. This is a remote or hybrid position, with a preference for EST or CST time zones.

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

The Sponsorship Sales Specialist is responsible for driving sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities across events and programs. This role builds strong relationships with prospective and current sponsors, understands their business and marketing objectives, and recommends sponsorship opportunities that deliver measurable value.

What You'll Do:

  • Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research.
  • Manage the full sponsorship sales cycle, from initial outreach and discovery through proposal, negotiation, contracting, and close.
  • Build relationships with existing sponsors to drive renewals, upsells, and expanded participation.
  • Conduct discovery conversations to understand sponsor goals around lead generation, brand awareness, thought leadership, customer engagement, and business development.
  • Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons based on sponsor objectives.
  • Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company’s CRM.
  • Partner with event, marketing, operations, and customer-facing teams to ensure sponsor commitments are properly communicated and executed.
  • Clearly communicate sponsorship benefits, deadlines, deliverables, registration requirements, and event policies.
  • Track progress against individual and team revenue and pipeline goals.
  • Research new industries and organizations that could expand the sponsorship ecosystem beyond traditional partners.
  • Support sponsor retention by helping partners understand how to maximize their event participation and ROI.

    • Qualifications:

  • 2+ years of experience in sales, sponsorships, partnerships, events, business development, or a related client-facing role.
  • Demonstrated ability to prospect, build relationships, and move opportunities through a sales pipeline.
  • Strong written and verbal communication skills.
  • Comfortable conducting discovery calls, presenting solutions, negotiating, and asking for the business.
  • Highly organized with the ability to manage multiple sponsors, opportunities, deadlines, and events simultaneously.
  • Experience working with CRM and sales pipeline tools.
  • Ability to collaborate across sales, marketing, event operations, and leadership teams.
  • Event, technology, channel, SaaS, or B2B industry experience is a plus.

    • What Success Looks Like:

  • Growing net-new sponsorship revenue and pipeline.
  • Meeting or exceeding sponsorship sales targets.
  • Increasing sponsor renewal and expansion opportunities.
  • Bringing new organizations and industries into the sponsorship portfolio.
  • Maintaining strong sponsor relationships from initial conversation through the event.
  • Consistently identifying the right sponsorship solution based on a partner’s objectives rather than simply selling a package.

    • Working Conditions:

  • Remote or Hybrid, depending on location
  • EST or CST preferred

    • ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

    The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

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