
Head of Performance Marketing
Required skills
- paid acquisition
- pipeline
- revenue
- CAC targets
- full-funnel attribution
- HubSpot
- GA4
- CRM
- Google Ads
- Meta
Nice to have
- AI
- computer vision
- cloud-native platform
- multimodal LLMs
Role summary
Coram AI is seeking a Head of Performance Marketing to establish and lead their paid acquisition function. This role will own the strategy, budget, and team, reporting to the VP of Marketing and working onsite in Sunnyvale. The primary focus is on driving pipeline and revenue, not just clicks. Responsibilities include managing paid spend across major channels, building full-funnel attribution, optimizing conversion rates, and leading a team of performance marketers and agencies. The ideal candidate has 8-12 years of experience in performance marketing, including 3+ years in a leadership role, experience marketing physical products to B2B buyers, and a proven ability to scale paid spend significantly. Hands-on experience with Google Ads, Meta, and LinkedIn, along with CRM integration and LLM utilization for marketing tasks, is essential. The company offers a competitive compensation package and benefits, with a mission to transform the security industry using AI and computer vision.
At Coram AI, we’re reimagining video security for the modern world. Our cloud-native platform uses computer vision and AI to help businesses stay safe, make smarter decisions, and move faster; from real-time alerts to seamless clip sharing and multi-site visibility.
You’ll be joining an ambitious, fast-moving team that values clarity, craftsmanship, and impact. Every person here has a voice, ships meaningful work, and helps shape how AI can make the world safer and more connected.
The role:
We're hiring a Head of Performance Marketing to own paid acquisition at Coram. Paid sits inside demand gen today, and this role makes it its own function. You'll own the budget, the channels, and the team, and you'll be measured on pipeline and revenue, not clicks.
You'll report to the VP of Marketing and work onsite in Sunnyvale, next to the sales team you're feeding.
Responsibilities:
Own paid strategy and budget across Google, Meta, Bing, YouTube, and LinkedIn
Hit pipeline and CAC targets by channel, and report on them weekly
Build full-funnel attribution in HubSpot and GA4, from search query to closed-won
Run landing pages, offers, and conversion testing
Put spend where our buyers are: facility directors, IT leaders, superintendents, and police chiefs
Lead and grow the team, starting with two performance marketers plus agencies and freelancers
Partner with sales and growth engineering on programs that hand warm accounts to SDRs
Use AI and automation to keep the team lean and fast
Skills and qualifications:
8-12 years in performance or growth marketing, including 3+ years leading the function
Experience marketing a physical product (security, IoT, robotics, industrial hardware, or similar) to B2B buyers
Personally scaled paid spend past $15M a year
Still hands-on in Google Ads, Meta, and LinkedIn
Able to tie spend to closed revenue in a CRM. HubSpot and GA4 preferred
Have hired and managed performance marketers
Daily user of LLMs for analysis, copy, and automation
Resilient in challenging and fast-paced environments
Exceptional written and verbal communication skills in English, with the ability to influence at all levels
Ability to work in an onsite environment
What we offer:
Competitive compensation package of base, bonus and equity
100% Employer-paid medical, dental, vision, and base life insurance
Flexible paid time off and 10 paid holidays
401(k) with both Traditional and Roth options
Early-stage equity in a rapidly growing company
Referral bonuses
Daily team dinners and regular team off-sites
Free onsite EV charging
The latest Apple products and unlimited tech stack (Claude Cowork, Nooks, Clay, Instantly, etc.)
We're on a mission to transform a $50B+ legacy industry by bringing the power of cutting-edge multimodal LLMs and computer vision to real-world security and operations. From firearm detection to intelligent access control, our AI-native platform turns every camera and sensor into a smart system that enhances safety, efficiency, and awareness.
Founded by Ashesh Jain (ex-Lyft Level 5, PhD Cornell) and Peter Ondruska (ex-Lyft, PhD Oxford), Coram AI is backed by Ansa Capital, Battery Ventures, Mosaic, 8VC and Up Partners, have raised over $65M, and were named to the CB Insights AI 100 as one of the most promising AI companies in the world. If you're excited to work on mission-critical AI that makes an impact in the real world, we’d love to meet you.
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