Healthcare Technology, SaaS, Patient Engagement

Director, Demand Generation

New York, NYOnsiteFull TimeDirector$180,000–$210,000 /yrPosted 24 days agoVisa sponsorship available

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Required skills

demand generation
growth marketing
pipeline
paid channels
organic channels
email marketing
content syndication
account-based programs
events
attribution framework

Nice to have

pharma
biopharma
life sciences
brand
patient services
market access

Role summary

Courier Health is seeking a Director of Demand Generation to lead their Growth Marketing team in NYC. This role is responsible for designing and executing online, offline, organic, and paid channel strategies to create and capture demand from biopharma companies. The Director will build and manage a team of four, focusing on pipeline generation, account-based marketing, event management, and establishing a robust measurement engine connecting marketing to revenue. Success will be measured by pipeline impact and revenue contribution. The ideal candidate has 8+ years of B2B demand generation experience, 3+ years of marketing team leadership, and strong marketing operations fluency, with a test-and-learn mindset.

Courier Health is on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported.

We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes.

The Opportunity

Courier Health exists to get patients faster access to life-saving therapies, and every program we sign brings that mission to more patients. Marketing helps determines how life sciences teams find us and how quickly they move from first conversation to signed deal.

As Director of Demand Generation, you will be responsible for driving marketing-sourced and marketing-influenced pipeline through integrated campaigns,events, and account-based programs.

Some of the engine already runs, including a strong events program and a flagship Patient Innovators Summit. Much of it is still yours to design and refine, partnering with Sales and Brand & Product Marketing to translate messaging into demand campaigns.

What You’ll Build

Pipeline from the accounts that matter most. You will define and run our demand generation strategy across paid social, search, industry channels, and webinars, alongside integrated campaigns and ABM. You’ll partner with brand and product marketing to turn positioning and messaging into campaigns that reach the right buyers and move them forward.

Events that end in opportunities. We already have a strong presence at industry conferences and host our own invite-only Patient Innovators Summit. Your job is to make it sharper and scale it. Every event should have a pipeline goal, a plan for the accounts in the room, and a follow-up Sales can act on the next morning.

A marketing-to-Sales handoff nobody argues about. You’ll work with leadership to align Sales and Marketing on lead intent, routing, SLAs, and follow-up. You’ll own the marketing tech stack, including HubSpot and Clay, plus the attribution and reporting that track pipeline targets and campaign performance in one place.

A small team that punches well above its size. You will lead three direct reports across events, campaigns, and marketing operations, and you’ll roll up your sleeves alongside them. You’ll run a steady cadence of experiments, keeping what works and dropping what doesn’t. You’ll build a team culture where creativity and data pull in the same direction.

What Makes You Successful

7+ years of hands-on experience in demand generation, growth marketing, integrated campaigns, or ABM.

Experience at an enterprise software or B2B tech company with long sales cycles, ideally on six- and seven-figure deals.

A track record of driving marketing-sourced and marketing-influenced pipeline, with numbers you can point to.

Experience leading and developing marketers, while staying close enough to the work to contribute directly.

Hands on fluency with CRM and marketing automation platforms. HubSpot is strongly preferred.

Clear, direct communication with Sales leadership and executives.

Bonus points if:

You’ve marketed to pharma, biopharma, or life sciences buyers, including brand, patient services, and market access teams.

You’ve used Clay or similar tools for enrichment and outbound workflows.

You already use AI in your own work and have opinions on where it actually helps marketing teams.

Benefits:

100% paid employee health benefit options (including medical, dental, and vision)

401(k) with employer funded match

Unlimited Vacation

Commuter Benefits

Paid parental leave

Catered lunch on Fridays

Wellness stipend

The annual salary range for the target level for this role is $180,000 - $210,000 + equity + benefits, including medical, dental, and vision. Final compensation will be determined based on a variety of factors including relevant experience, interview performance, and internal equity.

Courier Health is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Ready to apply?

You'll be redirected to Courier Health's application page.