Partner Marketing Manager, ISV Partnerships

Quebec City, QCOnsiteFull TimeManager / HeadPosted 9 hours ago

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Required skills

Partner Marketing
ISV Partnerships
Joint Marketing Programs
Demand Generation
Pipeline Growth
Account-Based Marketing
Sales
Alliances
Marketing Campaigns
Partner Budgets

Nice to have

B2B Technology Marketing
Software Ecosystem
Marketing Performance Data
Campaign Effectiveness
Content Development
Messaging

Role summary

Coveo is seeking a Partner Marketing Manager, ISV Partnerships to join their Global Field Marketing team. This role will focus on developing and executing joint marketing initiatives with independent software vendor (ISV) partners to generate demand and contribute to pipeline growth. Responsibilities include creating joint marketing plans, executing campaigns through various channels like webinars and digital initiatives, collaborating with Sales and Alliances, managing campaign performance, budgets, and partner funding, and developing relevant messaging and content. The ideal candidate will have experience in partner-facing or cross-functional marketing roles, strong communication and execution skills, and a solid understanding of account-based strategies and revenue generation.

Turn strategic partnerships into meaningful growth

Do you thrive on building strong partnerships and turning shared ideas into marketing initiatives that drive results? As our Partner Marketing Manager, ISV Partnerships, you'll bring Coveo's independent software vendor partnerships to life through jMEoint marketing programs that generate demand and contribute to pipeline growth.

As part of our Global Field Marketing team, you'll own marketing initiatives for a portfolio of partners, working closely with our Alliances, Sales, and Marketing teams to turn shared priorities into impactful campaigns and measurable business opportunities.

As our Partner Marketing Manager, ISV Partnerships, you will:

Develop and execute joint marketing plans with independent software vendor (ISV) partners, aligning shared audiences, priorities, budgets, and objectives with Coveo's growth strategy.

Bring joint campaigns to life through webinars, events, digital initiatives, content, and account-based marketing programs that generate demand and strengthen partner visibility.

Collaborate with Sales and Alliances to identify target accounts, coordinate outreach and follow-up, and turn marketing engagement into qualified opportunities.

Build and nurture strong relationships with partner marketing teams, serving as their main marketing contact and driving collaboration across joint initiatives.

Partner with Product Marketing and Enablement to develop relevant messaging, content, and resources that help partners effectively communicate Coveo's value.

Own campaign execution and performance, coordinating stakeholders, managing budgets and partner funding, tracking pipeline contribution, and identifying opportunities to optimize results.

Here is what will qualify you for the role:

Experience in a partner-facing, customer-facing, or cross-functional marketing role, with a proven ability to build trusted relationships and collaborate with diverse stakeholders.

Strong communication and presentation skills, with the ability to engage partners, influence decisions, and communicate ideas clearly to different audiences.

A strategic mindset paired with strong execution skills, allowing you to translate business objectives into actionable marketing plans and measurable outcomes.

A solid understanding of account-based strategies, sales processes, and revenue generation, with the ability to connect marketing initiatives to pipeline and business growth.

What will make you stand out:

Experience in partner marketing, alliance marketing, or business-to-business technology marketing, particularly within a software ecosystem.

Familiarity with independent software vendor partnerships and joint go-to-market initiatives.

Experience managing integrated marketing campaigns, partner budgets, or market development funds.

Comfort working with marketing and sales performance data to evaluate campaign effectiveness and identify opportunities for improvement.

Do you think you can bring this role to life? Send us your application, we want to hear from you!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.

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