Broadcast Media

Director, Sales - WSOC TV

Charlotte, NCOnsiteFull TimeDirectorPosted 6 days ago

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Required skills

local sales
national sales
broadcast
digital
mobile platforms
sponsorships
inventory
pricing
yield management
sales department systems

Nice to have

broadcast television sales management

Role summary

Cox Media Group (CMG) is seeking a Director of Sales for WSOC TV in Charlotte, NC. This role leads TV and digital revenue for WSOC (ABC), WAXN (independent), and their Telemundo station. The Director will guide sales managers and account executives, develop and execute sales plans, drive new business, manage inventory and pricing, and oversee sales department operations. Responsibilities include leading sales meetings, joining sales calls for training and feedback, evaluating team performance, and collaborating with other departments on integrated solutions and sellable products. A Bachelor's degree or equivalent experience, 5 years of media sales management experience, and proficiency in Microsoft Office Suite and WideOrbit are required.

Location: NC-Charlotte

Job Title: Director, Sales - WSOC TV

Position Overview

Do you have a proven track record of leading and developing high-performing sales teams? Are you passionate about helping local and national businesses reach their customers wherever they are? If so, this is the role for you!

Cox Media Group (CMG) has an exciting opportunity for a best-in-class Director of Sales to lead TV and digital revenue for our Charlotte market, which includes WSOC (ABC affiliate), WAXN (independent station), and our Telemundo station.

We are looking for a dynamic leader to guide a talented team of sales managers and account executives. The Director of Sales will build client-focused strategies, consistently deliver on revenue goals, create new revenue opportunities, and develop deep, lasting client relationships. This role reports to the Vice President and General Manager (VP/GM).

Essential Duties and Responsibilities

Develops and executes local and national sales plans across broadcast and digital to grow market share and revenue.
Monitors daily sales activity, forecasts revenue, and adjusts plans as needed based on advertising market conditions.
Drives new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
Manages inventory and pricing through yield management.
Oversees day-to-day sales department systems and procedures.
Leads weekly sales meetings to set expectations, share information, and motivate the team.
Joins sales managers and account executives on sales calls and provides feedback to support training, development, and mentoring.
Evaluates sales team performance by monitoring sales techniques and results.
Reviews client presentations for alignment with their goals.
Engages with local sports franchises to strengthen partnerships and expand sales opportunities.
Partners with other platform leaders to sell integrated broadcast and digital solutions.
Collaborates with the content team to develop local sellable products and services.
Works closely with the research team to provide marketing tools that drive sales results.
Participates in the annual budget planning process.
Must have a valid driver's license and clean driving record.

Minimum Qualifications

Bachelor’s degree or equivalent years of experience
Five (5) years of media sales management experience.
Effective communication skills with a strong analytical focus.
Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
Strong selling skills with a creative, positive approach.
Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.

Preferred Qualifications

Broadcast television sales management experience, ideally leading teams that sell integrated broadcast and digital solutions.

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2456 #LI-Onsite

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