
Director of Sales
Required skills
- Total Hotel Revenue
- RevPAR Index Change
- Sales Process
- Group Business
- Corporate Negotiated Rate Accounts
- Business Plan Execution
- Comp Set
- Field Sales Staff
- Hotel Ownership
- Corporate Staff
Nice to have
- Premium-branded Select
- Focused Hotel Stay
- Extended Hotel Stay
Role summary
Crestline Hotels & Resorts is seeking a Director of Sales to drive market share growth and guest satisfaction. This role requires a strong understanding of hotel sales, market conditions, and sales tactics, with a focus on increasing total hotel revenue and RevPAR Index Change. The Director of Sales will mentor the sales team, collaborate with various hotel leaders and corporate staff, and develop strategies to contract group business and secure corporate accounts. A competitive, hunter mentality and excellent communication and analytical skills are essential. Preferred qualifications include a Bachelor's Degree and experience with premium-branded hotels and specific sales software like Delphi or Envision.
Overview:
Exciting Director of Sales Opportunity!
We are currently on the hunt for a Director of Sales. The ultimate mission of this role will be to drive market share growth and guest satisfaction. This is a phenomenal opportunity for someone excited to work with a premium brand and Crestline Hotels & Resorts, a company that has continuously been labeled a great company to work for!
A strong predictor of success for the Director of Sales will be the ability to:
- Quickly understand market conditions and provide leadership around maximizing opportunities for revenue growth from new and current customer base and nearby competition
- Drive a culture of success and effective sales tactics while mentoring the existing sales team
- Develop cohesion with the General Manager, Revenue Management, and Regional Sales staff to ensure alignment and open communication
- Possess excellent selling skills and style to connect quickly with customers
The Director of Sales should also be able to work closely and collaborate effectively with:
- All key leaders across the hotel to include the General Manager, Assistant General Manager, Front Office Manager, and other Operational Leaders
- Crestline’s Executive and Regional Sales Leadership, and Revenue Management
- Additional Corporate Staff and key members across the Corporate level to include Human Resources, Centralized Accounting, and Senior Operations staff
Potential Career Paths:
Director of Sales - Complex/Area Director of Sales - Director of Sales & Marketing - Regional Director of Sales - Regional Vice President of Sales - Vice President of Sales & Marketing
Key Duties & Responsibilities:
- Strong focus on the growth of Total Hotel Revenue and positive RevPAR Index Change Year-Over-Year – your ability to influence and increase these upon starting is key
- Understanding and execution of the Sales Process to effectively contract group business and secure corporate negotiated rate accounts
- Understand and champion the hotel’s overall Business Plan with a strong focus on execution
- Ensure a strong understanding of the hotel's Comp Set and provide any recommendations to the Field Sales Staff and General Manager
- Staff Optimization – ensure all newly hired and current sales staff understand their mission and have the tools to execute successfully on the Business Plan
- Develop and get to know key players to include Hotel Ownership and pertinent Field/Corporate Staff
Education and Experience:
- High School Graduate or General Education Degree (GED) with 3-5 years of equivalent work experience – you have a passion for Hotel Sales coupled with a competitive, hunter mentality!
- Strong understanding of Hotel Sales and Comp Sets with a proven track record of success
- Exceptional communication skills both verbal and written – your ability to communicate and influence by word and writing is a must
- Basic Computer Skills – you must have the ability to communicate effectively through email as well as manipulate and analyze information quickly from spreadsheets and databases
Preferred Skills and/or Education:
- Bachelor’s Degree
- Premium-branded Select, Focused, or Extended Hotel Stay experience
- Delphi experience for Hilton/Marriott Hotels or Envision for Crestline's Hyatt hotels
Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.
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