Healthcare

Marketing and Communications Specialist (full or part time)

Mentor, OHHybridPart TimePosted 10 days ago

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Required skills

nonprofit environment
development team
communications team
graphic design
Adobe Creative Suite
Photoshop
InDesign
Illustrator
Microsoft Office
Canva

Nice to have

Marketing
Public Relations
Journalism

Role summary

Crossroads Health, a nonprofit organization providing comprehensive behavioral health and primary healthcare services, seeks a Marketing & Communications Specialist. This role will develop and implement marketing strategies, create engaging content across various platforms, manage communications, coordinate events, and analyze campaign performance. The position requires experience in nonprofit marketing, graphic design (Adobe Creative Suite), Microsoft Office, project management tools (Asana), and familiarity with marketing automation and CRM systems. The role emphasizes strong writing, communication, and organizational skills to enhance brand awareness and support the organization's mission. This is a hybrid position, open to full-time or part-time candidates (minimum 32 hours/week).

Crossroads Health is a 501(c)(3) nonprofit organization serving Northeast Ohio through facilities located in Mentor, Painesville, and Cleveland. We provide comprehensive behavioral health services, integrated primary healthcare, early childhood services, housing support, and recovery programs, regardless of an individual's ability to pay.

Our mission is simple: to provide hope, healing, and healthcare to everyone.

Position Summary

Crossroads Health is seeking a motivated and creative Marketing & Communications Specialist to help elevate our brand, engage our communities, and support our mission-driven work. This position plays a key role in developing compelling content, managing communications initiatives, coordinating outreach events, and strengthening relationships both within the organization and throughout the community.

We are open to considering either a full-time candidate or a part-time candidate working a minimum of 32 hours per week. This position offers a hybrid work schedule.

Key Responsibilities

Marketing & Brand Awareness

Develop, implement, and evaluate Crossroads Health's annual marketing and communications strategy.

Create and distribute engaging content across digital, print, and social media platforms that drives audience engagement and measurable results.

Increase the visibility of Crossroads Health and key staff through media outreach, public relations efforts, and community involvement.

Ensure consistent branding and messaging across all communication channels.

Collaboration

Partner closely with Development, IT/IS, and organizational leadership to maintain and enhance the organization's website, CRM, social media platforms, and marketing materials.

Support cross-functional initiatives that further organizational goals and community impact.

Communications

Support fundraising and development efforts by incorporating a consistent philanthropic message across communication channels.

Manage the creation, distribution, and maintenance of all marketing and communication materials, including:

Newsletters

Brochures

Event marketing materials

Website content

Social media content

Email communications

Press releases

Reporting & Analytics

Monitor, measure, and optimize the effectiveness of marketing and communications initiatives.

Analyze engagement metrics and campaign performance to guide future strategies.

Gather success stories, testimonials, outcomes data, and community impact metrics for use in grant applications, donor communications, reports, and marketing materials.

Education

High School Diploma or equivalent required.

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.

Qualifications & Experience

Required

Minimum of three (3) years of experience working within a nonprofit environment, preferably as part of a development or communications team.

Minimum of two (2) years of graphic design experience utilizing Adobe Creative Suite (Photoshop, InDesign, Illustrator, or similar platforms).

Minimum of three (3) years of experience using Microsoft Office applications, Canva, and project management tools such as Asana.

Exceptional written and verbal communication skills, with the ability to create engaging and accessible content for social media, websites, newsletters, press releases, and other communications.

Experience designing social media graphics, marketing materials, presentations, publications, and other visual assets.

Working knowledge of marketing automation platforms, CRM systems, and digital marketing tools.

Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Why Join Crossroads Health?

At Crossroads Health, you'll have the opportunity to make a meaningful impact in the lives of individuals and families throughout Northeast Ohio while helping advance a mission that truly changes lives every day.

Our organization is committed to equal employment opportunity. We do not discriminate against employees or applicants on the basis of race, color, religion, gender/sex (including pregnancy, childbirth, and pregnancy-related conditions), sexual orientation, gender identity, national origin, age, physical or mental disability, veteran status, uniform service member status, genetic information, or any other status protected by law. We are a drug free work environment and all new hires are required to take and pass a 10 panel drug screen which includes screening for THC.

Visit our website: www.crossroadshealth.org

Ready to apply?

You'll be redirected to Crossroads Health's application page.