Entertainment, Streaming Media, Digital Media, Anime

Director, Membership Planning - Membership Value & LTV

Dallas, TXHybridFull TimeDirectorPosted 1 month agoVisa sponsorship available

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Required skills

subscriber value
LTV
cohort economics
retention
monetization
ARPU
churn
engagement
acquisition
conversion

Nice to have

streaming
OTT
digital media
entertainment
gaming
consumer subscription

Role summary

Crunchyroll seeks a Director, Membership Value & LTV to analyze and optimize subscriber long-term value. This role involves connecting performance across acquisition, conversion, engagement, retention, and monetization to identify key drivers and opportunities for improvement. The Director will translate data insights into actionable recommendations for various teams, including Growth, Product, Finance, and CDI. The ideal candidate is a highly analytical commercial operator with deep subscription business understanding and 12+ years of experience, preferably in DTC or entertainment sectors. This is a hybrid role based in Dallas.

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Director, Membership Value & LTV to help us understand what drives the long-term value of our subscribers and turn those insights into better commercial decisions.

You will connect performance across acquisition, conversion, engagement, retention, and monetization to build a clear view of subscriber and cohort economics. You’ll identify what is driving performance, where we have the biggest opportunities to improve LTV, and help teams prioritize the actions that will have the greatest impact.

Reporting to the VP, Membership Performance, you’ll work across Growth, Lifecycle, Curation, Product, Engineering, Content, Business Development, Finance, CDI (Center for Data and Insights), and Regional teams. This role is for a commercial operator who is highly analytical and deeply understands subscription businesses - someone who can get into the data, form a clear point of view, and influence decisions across the business.

Key Responsibilities

Build an integrated view of subscriber value across acquisition, conversion, engagement, retention, monetization, and reactivation.

Understand how acquisition source, offers, markets, content, and subscriber behavior translate into retention, monetization, and long-term value.

Diagnose changes in LTV, cohort quality, payback, ARPU, churn, retention, and engagement, separating longer-term trends from short-term or one-time effects.

Identify and prioritize the biggest opportunities to improve subscriber value across acquisition, onboarding, engagement, retention, win-back, pricing, payments, and the broader Crunchyroll ecosystem.

Turn cohort analysis, experimentation, attribution, incrementality, and customer behavior insights into clear recommendations on where we should invest, what we should change, and which opportunities will have the greatest impact.

Partner with CDI and Finance on the data, definitions, measurement, and analysis needed to answer key business questions and measure initiatives against subscriber value, not just activity or short-term performance.

Work with Product, Lifecycle, Curation, Content, Business Development, and Regional teams to evaluate opportunities, shape priorities, and understand how content, product capabilities, promotions, pricing, payments, and other experiences affect subscriber economics.

Lead membership value reviews and give senior leaders a clear point of view on what is happening, why it matters, and what we should do about it.

Bring learnings into Membership Strategy, Commercial Planning, and functional and regional roadmaps, building a consistent approach to managing subscriber value globally while accounting for differences across markets.

Build stronger capabilities across the organization in cohort analysis, value measurement, and connecting subscriber behavior to commercial outcomes.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

About You

12+ years of experience in growth, commercial strategy, membership strategy, or business operations, including significant experience in a direct-to-consumer (DTC) business.

Demonstrated experience improving subscriber economics across acquisition, engagement, retention, monetization, and lifetime value.

Strong commercial judgment and analytical fluency - able to get into the data, understand what is driving performance, and turn insights into clear recommendations and actions.

Deep understanding of subscription metrics and cohort economics, including retention, churn, ARPU, payback, engagement, and LTV.

Experience using cohort analysis and customer behavior to identify and prioritize opportunities across the subscriber lifecycle.

Track record of influencing Product, Marketing, Finance, Analytics, and other teams to move from insight to action.

Strong executive communication skills and sound judgment, including the ability to simplify complex analysis and make clear recommendations.

Experience in streaming, OTT, digital media, entertainment, gaming, or another consumer subscription business strongly preferred.

Top-tier consulting or strategy experience and an MBA are pluses.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Saving Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Employer paid commuter benefit

Support program for new parents

Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Ready to apply?

You'll be redirected to Crunchyroll's application page.