Senior Manager, Marketing Operations, UCANZ

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

The Senior Manager, Marketing Operations, UCANZ is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready, and successfully delivered marketing activity across the United States, Canada, Australia, and New Zealand.

You will own the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll’s global capabilities across Integrated Planning, Campaign Operations, Marketing Production, and Marketing Delivery. You will ensure campaigns are operationally planned and dependencies are managed, and final materials are delivered accurately and on time across relevant channels and partners.

A critical responsibility is end-to-end management of marketing initiatives across UCANZ. You will coordinate on regional adaptations, versioning, approvals, quality checks, and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Marketing teams on standards, technology, vendors, and quality frameworks.

Core Areas of Responsibility

UCANZ MARKETING OPERATIONS & EXECUTION

Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, dependencies, and delivery schedules.

Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch.

Coordinate multiple campaigns, markets, asset types, stakeholders, and deadlines while maintaining clear ownership and accountability.

Establish operating standards that enable accurate, timely, and scalable execution across UCANZ channels and partners.

Anticipate execution risks, surface decisions, and proactively remove blockers that could affect quality, timing, budget, or campaign activation.

REGIONAL INTEGRATED PLANNING

Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans.

Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints.

Provide early visibility into local requirements, resource constraints, partner specifications, and execution risks.

Coordinate planning inputs across cross-functional teams, including Content, Social, CRM, Paid Media, Partnerships, Franchise, PR and other stakeholders to create one integrated regional view.

Ensure campaign plans reflect regional priorities while leveraging common global processes, technology, production capabilities and standards.

MARKETING PRODUCTION & ASSET COORDINATION

Oversee the UCANZ marketing creative production pipeline to translate approved creative concepts into actionable production plans, including briefs, budgets, schedules, resources, and deliverables across video, photography, design, and campaign content.

Partner with Marketing Production and Creative Services to communicate regional production and localization requirements early and define necessary versions, formats and specifications.

Ensure global source assets are structured to enable efficient regional adaptation and avoid unnecessary duplication of production work.

Coordinate region-specific materials when global assets do not meet UCANZ needs, including the operational interface between regional creative requirements and production resources.

Maintain visibility into asset status, version control, approvals, dependencies, production milestones and final delivery.

Support asset inventories, campaign trackers, creative briefs and shared sources of truth across the regional portfolio.

MARKETING DELIVERY & PARTNER REQUIREMENTS

Work with Marketing Delivery and Distribution Operations to ensure final global and localized assets are packaged, distributed and available to the correct regional destinations on time.

Coordinate region-specific channel, platform, commercial partner, media, regulatory, language, and cultural requirements.

Ensure partner specifications, deadlines and delivery needs are communicated early enough to be incorporated into production and delivery workflows.

Provide clear escalation when assets are missing, incorrect, delayed, or unable to meet activation requirements.

Partner with Partnerships and Channel teams to support accurate delivery across third-party and commercial partner environments.

CAMPAIGN & ASSET READINESS

Establish readiness checkpoints for priority campaigns and launches to validate source assets, localized versions, formats, approvals, metadata, specifications, and delivery destinations.

Identify risks early and coordinate resolution across Campaign Operations, Marketing Production, and Marketing Delivery teams.

Maintain clear visibility into asset availability, production milestones, delivery readiness, risks, and decisions required.

Lead or facilitate operational check-ins, status reviews, and launch-readiness meetings across regional and global stakeholders.

Support post-launch follow-up and ensure outstanding delivery or asset issues are documented and resolved.

OPERATIONAL ISSUE MANAGEMENT & CONTINUOUS IMPROVEMENT

Serve as the regional operational control point when marketing assets, production, or delivery issues threaten campaign execution.

Coordinate cross-functional triage, maintain accountability through resolution, communicate impact and status, and escalate systemic issues to the appropriate global leaders.

Track performance across campaign readiness, on-time asset availability, production delivery, error rates, rework, and recurring operational issues.

Identify opportunities to simplify workflows, improve global-to-regional handoffs, reduce duplicate work, automate repetitive activity, and strengthen scalability.

Develop reusable playbooks, templates, governance, and best practices that improve speed, visibility, quality, and collaboration across UCANZ and global teams.

Support the development of operational capabilities, tools and processes that enable consistent execution across the region.

In the role of Senior Manager, Marketing Operations, UCANZ, you will report to the Senior Director of Brand & Community, UCANZ .

We are considering applicants for the location of Los Angeles or Dallas.

About You

We get excited about candidates, like you, because...

8+ years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.

5+ years of people management experience.

Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, asset management, and delivery.

Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs.

Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative.

Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.

Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies, and deadlines simultaneously.

Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution.

Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures, and time zones.

High attention to detail and a strong commitment to brand consistency, executional excellence and the fan experience.

Familiarity with campaign management, project management, digital asset management, and marketing-delivery platforms.

Experience working with creative agencies, production partners, media agencies, and external distribution or commercial partners is a plus.

Demonstrated experience improving marketing workflows through standardization, automation, operational metrics, and root-cause analysis.

Experience in anime, entertainment, streaming, television, gaming, or another global content-led consumer business is highly preferred.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

About the Team

The UCANZ Marketing Operations team is the connective tissue between Crunchyroll’s global marketing capabilities and the regional teams bringing campaigns to fans across the United States, Canada, Australia, and New Zealand. We partner across planning, production, delivery, and channel teams to turn ambitious global and regional priorities into coordinated, culturally relevant, launch-ready marketing experiences. Our work ensures the right assets reach the right audiences, partners, and platforms with the quality, speed, and local nuance needed to create meaningful fan impact. We measure success through seamless campaign execution, on-time asset readiness, strong localization quality, and scalable ways of working that help teams move faster together.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Saving Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Employer paid commuter benefit

Support program for new parents

Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Los Angeles, CA$123,700—$154,600 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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