Senior Product Marketing Manager
Required skills
- B2B SaaS
- Marketplace
- Go-to-Market Strategy
- Product Marketing
- Value Proposition
- Cross-functional Alignment
- Enablement
- Storytelling
- Analytical
- Customer Obsessed
Nice to have
- Logistics
- Freight Tech
- Multi-sided Platforms
Role summary
DAT is seeking a Senior Product Marketing Manager to connect product strategy with market reality for their Loadlink product. This role will lead go-to-market strategy, drive cross-functional alignment, and equip Product, Sales, Marketing, and Customer Success teams with the necessary stories, tools, and insights. The Senior Product Marketing Manager will own product and value positioning, translate complex capabilities into compelling value propositions, and lead the development of a repeatable GTM framework. They will also act as a key liaison between teams, creating enablement materials and collaborating on campaigns to ensure consistent messaging and product success. A background in B2B SaaS or marketplace product marketing with strong storytelling and analytical skills is required.
About DAT
DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company.
We’re looking for a Senior Product Marketing Manager to connect product strategy with market reality and build the foundation for how Loadlink brings innovation to market.
You’ll lead the go-to-market strategy, drive cross-functional alignment, and ensure our teams across Product, Sales, Marketing, and Customer Success are equipped with the right stories, tools, and insights to deliver impact.
This is a foundational opportunity to shape Loadlink’s Product Marketing practice and define how we launch, enable, and scale.
What You’ll Do
Own Product and Value Positioning
Lead Go-to-Market Strategy
Enable Teams to Win
What You Bring
Why You’ll Love This Role
Loadlink is at an exciting point of growth. Our products are evolving quickly, and we’re ready to formalize and scale our go-to-market motion.
You’ll play a pivotal role in how we launch new products, how teams tell our story, and how our customers experience value. If you’re excited to build from the ground up, collaborate across teams, and create playbooks that define how a product-led company goes to market, this role is for you.
DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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