Product Marketing Lead – Engineering Simulation
Required skills
- engineering simulation software
- product marketing
- technical marketing
- engineering software
- process industries
- product positioning
- messaging
- value propositions
- go-to-market
- product launches
Nice to have
- chemical engineering
- mechanical engineering
- process design
- email campaigns
- webinars
- trade shows
Role summary
Datacor is seeking a Product Marketing Manager for its engineering software division. This role requires a strong engineering background to drive positioning, messaging, and go-to-market strategies for engineering simulation software. The ideal candidate will translate complex technical concepts into compelling value propositions for engineers and decision-makers, bridging technical expertise with customer-focused storytelling. Responsibilities include market positioning, content creation, go-to-market planning, customer insights, and sales enablement. A Bachelor's degree in Engineering and 5+ years of experience in product marketing within engineering software or simulation industries are required.
About Us:
Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.
We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.
About the Role
We are seeking a Product Marketing Manager to join our marketing team supporting Datacor’s engineering software division. This person will have a strong engineering background to drive the positioning, messaging, and go-to-market strategies for our engineering simulation software products. This role bridges technical expertise with customer-focused storytelling to ensure our solutions are clearly differentiated in the market.
The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers. The marketing team is a lean, high-output team and the right candidate is energized by both strategy and execution.
Responsibilities:
Market Positioning & Messaging
Go-to-Market Strategy
Customer & Market Insight
Sales Enablement & External Engagement
Qualifications:
The anticipated base salary range for this role is $98,000 to $157,000 per year. Actual compensation will be determined based on factors including prior experience, education, and geographic location.
Why you will love working with us:
EOE Statement:
Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
Use of AI During Interviews:
At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.
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