Real Estate Technology, FinTech, Software as a Service

Senior Product Marketing Manager

San Francisco, CAOnsiteFull TimeSenior$150,000–$165,000 /yrPosted 2 months agoVisa sponsorship available

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Required skills

AI
data
intelligent workflows
institutional commercial real estate
product positioning
go-to-market strategy
product launches
customer insight
market dynamics
competitive intelligence

Nice to have

enterprise SaaS
fintech
proptech
financial services
complex technology category
institutional investing

Role summary

Dealpath is seeking a Senior Product Marketing Manager in San Francisco, CA, to lead product positioning, launch strategies, and growth initiatives, particularly focusing on AI and data within commercial real estate. This role bridges Product, Marketing, Sales, and Customer Success to translate market insights and product capabilities into compelling narratives and go-to-market plans. Responsibilities include owning market narrative, leading GTM strategies for launches, conducting customer and competitive intelligence, refining ICP and pricing strategies, and enabling sales teams. The ideal candidate has 7+ years of B2B product marketing experience in enterprise SaaS or related fields, strong analytical skills, and fluency with AI tools. Experience in commercial real estate is preferred.

Senior Product Marketing Manager, San Francisco, CA

Dealpath is looking for a Senior Product Marketing Manager to help shape how we position, launch, and grow our platform as we expand the role of AI, data, and intelligent workflows across institutional commercial real estate.

Sitting at the intersection of Product, Marketing, Sales, Revenue and Customer Success, this role will turn customer insight, market dynamics, competitive intelligence, and product innovation into differentiated positioning and go-to-market strategies that drive adoption and growth.

You’ll play a critical role in strengthening Dealpath’s platform narrative, identifying where we have the greatest opportunity to win, and bringing new products and capabilities to market. We’re looking for someone who can combine strategic thinking with hands-on execution, use data to make better decisions, and embrace AI as a core part of how modern product marketing gets done.

What You’ll Do

Own positioning and market narrative. Develop and evolve positioning, messaging, and value propositions across Dealpath’s platform, products, audiences, and priority use cases. Translate complex AI, data, and product capabilities into clear customer value and help strengthen Dealpath’s position as an AI-driven platform for institutional commercial real estate.

Lead go-to-market strategy and product launches. Own GTM strategy for major launches and new capabilities, defining audiences, use cases, messaging, enablement, success metrics, and cross-functional execution. Partner closely with Product, Sales, Customer Success, Demand Generation, Communications, and Revenue Operations to drive adoption and commercial impact.

Own customer, market, and competitive intelligence. Develop a deep understanding of our buyers, customers, competitors, and market. Lead customer research, competitive intelligence, and win/loss analysis to uncover buying triggers, unmet needs, competitive strengths and weaknesses, and opportunities for Dealpath to differentiate. Turn those insights into recommendations for Marketing, Sales, Product, and leadership. Partner closely with Product during discovery and solution design, bringing customer, market, and competitive intelligence to help shape what we build

Shape ICP, segmentation, pricing, and growth strategy. Use qualitative and quantitative data to refine priority ICPs, personas, use cases, and market opportunities. Partner with Product, Sales, Finance, and Customer Success on pricing and packaging strategy, and use customer, pipeline, adoption, and market data to inform commercialization and growth decisions.

Enable Sales and influence Product. Equip customer-facing teams with compelling narratives, competitive guidance, training, battlecards, objection handling, and other high-impact enablement. Bring customer and market insight into product planning, roadmap discussions, naming, packaging, differentiation, and commercialization.

Qualifications

7+ years of B2B product marketing experience, ideally in enterprise SaaS, fintech, proptech, data, financial services, or another complex technology category.

BA/BS in Marketing, Business Administration, or a related field

Demonstrated success owning positioning, messaging, product launches, and go-to-market strategy for sophisticated products and enterprise buyers.

Strong analytical orientation with the ability to turn customer, market, and performance data into clear decisions and recommendations.

Experience with customer and market research, competitive intelligence, win/loss analysis, ICP and segmentation strategy, and pricing and packaging.

Strong understanding of commercial real estate, institutional investing, private markets, or capital markets preferred; otherwise, a demonstrated ability to quickly master complex industries, workflows, and sophisticated buyer audiences.

Strong cross-functional leadership and the ability to influence Product, Sales, Customer Success, Finance, and executive stakeholders without direct authority.

Exceptional written and verbal communication skills with the ability to make complex concepts clear, differentiated, and compelling.

Strong fluency with AI tools and a demonstrated ability to apply AI to improve marketing research, analysis, strategy, productivity, and execution.

The Perks & Culture

Medical, dental, & vision insurance coverage

Hybrid 3 days in office policy

Flexible Spending Account

Paid Parental Leave

401(k)

Company sponsored commuter benefits

Flexible time off policy

Catered lunches and snacks

Monthly wellness reimbursement

The Perks & Culture:

Medical, dental, & vision insurance coverage

Hybrid 3-days in office policy.

Flexible Spending Account

Paid Parental Leave

401(k)

Company-sponsored commuter benefits

Flexible time off policy

Catered lunches and snacks

Monthly wellness reimbursement

The estimated pay range for California candidates for this position is $150,000 – $165,000 base, & variable compensation of $20,000.

This position is also eligible for Dealpath's equity plan. Your compensation will be based upon several factors including your experience, qualifications, education, location, and the skills assessed in Dealpath's interview process.

Your actual compensation will be confirmed in writing at the time of offer.

Dealpath's compensation ranges are determined by current market data, so compensation data posted on our job posts may change as new market data becomes available.

About Dealpath

Dealpath is the world’s largest and most trusted AI-powered operating system for real estate investing. To date, the platform has powered more than $10 trillion in transactions, partnering with hundreds of firms, including leading global institutions such as Blackstone, Nuveen, LaSalle, CBRE IM, MetLife, Newmark, Oxford Properties, New York Life, UBS, Manulife, DWS, and Principal.By bringing together the only private exchange for institutional real estate listings, investment data, and intelligent execution workflows into a single platform, Dealpath enables firms to capture more opportunities, make faster decisions, execute efficiently, and deliver superior returns.Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.We value your voice! If you get excited about solving real business challenges and working closely with other smart folks in a winning culture — we’d love to meet you!

Interview Process Notice

Dealpath conducts interviews via video conference. To support our interviewers with accurate note-taking, we may use AI-assisted transcription tools during your interview sessions. By participating in the interview process, you acknowledge that interviews may be recorded or transcribed using these tools for note-taking purposes only. Transcripts are used solely for internal evaluation and are not shared outside of the hiring team.

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