Director of Marketing, Kennedy Space Center

Overview

Delaware North Parks and Resorts is hiring a full-time Director of Marketing to join our team at the Kennedy Space Center in Merritt Island, Florida. As the Director of Marketing, you will be onsite and responsible for leading brand and marketing strategies that position Kennedy Space Center Visitor Complex as an immersive, experience-driven destination, firmly rooted in NASA’s educational, fact-based, and mission-driven foundation.

If you are a full-funnel marketer with B2C Customer Acquisition Marketing expertise, have strong leadership skills, and a passion for guest experience, apply to join our team! 

Additional Details

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match 
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Unit Description

Delaware North is the food and beverage, and retail partner at The Kennedy Space Center Visitor Complex since dating back to 1995. The Kennedy Space Center Visitor Complex is the visitor center at NASA's Kennedy Space Center in Florida. It features exhibits and displays, historic spacecraft and memorabilia, shows, educational camps and programs, two IMAX theaters, and a range of bus tours.

Responsibilities

• Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities 
• Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
• Lead brand and marketing strategies that position KSCVC as both an immersive entertainment destination and an educational attraction.
• Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation 
• Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement 
• Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets 

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred 
• Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries 
• Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion 
• Own responsibility for achieving revenue and attendance targets through strategic marketing initiatives.
• Excellent communication and presentation skills, with the ability to influence executive stakeholders 
• Ability to work nights, weekends, and holidays as needed