Vice President of Revenue
Required skills
- revenue strategy
- sales leadership
- customer success leadership
- revenue forecasting
- pipeline management
- customer acquisition
- customer retention
- revenue analytics
- team development
- process establishment
Nice to have
- K-12 market sales
- education furniture
- learning environments
Role summary
Demco is seeking a Vice President of Revenue to lead its Sales and Customer Success organizations. Reporting to the CEO, this executive will develop and execute a comprehensive revenue strategy, manage the full customer lifecycle, and drive sustainable growth. The ideal candidate will have at least 10 years of experience leading large sales teams, strong financial acumen, and a proven ability to develop leaders and guide organizations through change. Experience in the K-12 market is strongly preferred. This role requires a strategic thinker with a passion for customer success and community impact.
At Demco, our work is about more than achieving business results. We help libraries and schools create environments where people can learn, connect, and thrive. We are looking for a Vice President of Revenue who shares that commitment and can translate it into sustainable growth, exceptional customer experiences, and a strong future for our business.
Reporting to the CEO and serving as a member of the executive leadership team, the Vice President of Revenue will lead our Sales and Customer Success organizations. This leader will have responsibility for the full customer lifecycle, from acquisition and relationship development through retention and growth.
What you’ll do:
- Develop and execute a comprehensive revenue strategy that supports Demco’s growth and profitability goals.
- Lead Sales and Customer Success, creating a connected, customer-focused organization with clear priorities and accountability.
- Own revenue forecasting, pipeline performance, customer acquisition, retention, and expansion.
- Use customer, market, and performance insights to identify opportunities and improve results.
- Ensure customers receive a consistent, differentiated experience throughout their relationship with Demco.
- Build and develop high-performing teams and strong leaders through coaching, training, and revenue enablement.
- Establish effective processes, metrics, tools, and operating rhythms across the revenue organization.
- Inspire continuous improvement and lead teams successfully through organizational, process, and system changes.
- Partner closely with Product and Marketing, Operations, Finance, and other leaders to align customer needs, market opportunities, profitability, and execution.
- Contribute to Demco’s overall strategy, culture, and performance as an active member of the executive leadership team.
What you’ll bring:
- A bachelor’s degree; an MBA is preferred.
- At least 10 years of experience leading a large Sales team with both field and inside sales representatives. Preference will be given to candidates with experience leading sales teams in the K-12 market
- Demonstrated success leading teams and achieving sustainable revenue growth.
- Strong financial and business acumen, including experience with forecasting, pipeline management, and revenue analytics.
- A proven ability to develop leaders, build high-performing teams, and guide organizations through change.
- Experience leading sales within learning environments, education furniture, or a related K–12 education market is strongly preferred.
- Executive presence, strong communication skills, and the ability to build trust and influence across an organization.
- A leadership style grounded in integrity, accountability, collaboration, and sound judgment.
- The ability to balance long-term strategy with focused, disciplined execution.
Why Demco?
Demco is a purpose-driven organization with a long history of supporting the people and institutions that strengthen communities. Our customers rely on us to understand their needs, solve meaningful challenges, and help them create spaces and experiences that make a difference.
Our culture values collaboration, accountability, continuous improvement, and genuine care for our customers and coworkers. The right leader will embrace those values, strengthen them across the revenue organization, and help our teams succeed together.
Location
This position may be performed remotely but requires regular onsite availability for leadership meetings and collaboration with the executive team and direct reports. Local candidates, or candidates within a reasonable commuting distance of the Madison/DeForest, Wisconsin area, are preferred.
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