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Retail, Discount Retail, Consumer Goods

SR DIRECTOR, DECISION SCIENCE & BUSINESS INTELLIGENCE

Goodlettsville, TNOnsiteFull TimeDirectorPosted 1 month agoVisa sponsorship available

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Required skills

  • analytics strategy
  • AI strategy
  • Retail Media
  • enterprise marketing
  • personalization
  • campaign optimization
  • segmentation
  • targeting
  • attribution
  • experimentation frameworks

Nice to have

  • ecommerce
  • consumer-focused environments
  • data visualization

Role summary

Dollar General is seeking a Senior Director of Decision Science & Business Intelligence to lead analytics and AI strategy for Retail Media, enterprise marketing, and personalization. This role involves partnering with IT, data engineering, and product teams to build and scale AI-driven decisioning capabilities, automate workflows, and embed data-driven decision-making into enterprise systems. The position requires deep expertise in marketing, retail media, digital products, and customer analytics, along with strong understanding of AI/ML techniques. The candidate will lead, coach, and develop high-performing teams of analysts and data scientists, translating complex data into actionable insights to drive business outcomes across marketing, merchandising, and digital functions. A Bachelor's degree and 10+ years of progressive experience in analytics, data science, or related fields within retail or consumer-focused environments are required.

Job Details Duties & Responsibilities:

  • Lead analytics and AI strategy for Retail Media (DGMN), enterprise marketing, and personalization, including campaign optimization, segmentation, targeting, attribution, and experimentation frameworks.
  • Partner with IT, data engineering, and product teams to build and scale AI-driven decisioning capabilities across marketing, merchandising, and digital products.

    Lead the development of business solutions that automate workflows and embed data-driven decisioning into enterprise systems and business processes.
     

  • Assists in developing and scaling analytics capabilities for digital products, including website, mobile app, and customer experience features (e.g., site search, navigation, recommendations), enabling performance measurement and customer journey optimization

  • Apply advanced analytics to merchandising decisions, including assortment insights, promotional effectiveness, and customer-product analytics to improve sales and margin outcomes
     
  • Lead, coach, and develop directors, analysts, and data scientists while building organizational capabilities in advanced analytics, and product-centric decision-making.
  • Translate data into actionable insights and embed decision frameworks into tools, systems, and workflows to enable faster, more automated, data-driven decision-making



    Job Qualifications
    Knowledge, Skills and Abilities:

  • Deep expertise in marketing, retail media, digital products, and customer analytics, including experimentation, measurement, personalization, and segmentation strategies
  • Strong understanding of AI, machine learning, and advanced analytics techniques, with the ability to translate business problems into scalable AI-driven solutions
  • Proven ability to partner with IT, data engineering, and product teams to align business priorities with data, technology, and platform capabilities
  • Experience building and scaling data products, decision systems, and business solutions, including automation and integration into business workflows
  • Strong strategic thinking with the ability to connect analytics and AI initiatives to business outcomes across marketing, merchandising, and digital functions
  • Excellent communication and influence skills, with the ability to translate complex ideas into clear, actionable insights and drive executive alignment
  • Demonstrated leadership in building and developing high-performing teams across analytics and data science

     

    Bachelor's degree in business, analytics, economics, statistics, computer science, engineering, or a related field required; Master's degree preferred

    10+ years of progressive experience in analytics, data science, digital product analytics, or related fields, with significant experience in retail, ecommerce, or consumer-focused environments

    Proven track record of leading enterprise analytics across multiple business functions, including marketing, merchandising, retail media, or digital products

    Experience driving data transformation, including partnering with IT and data engineering teams to influence data architecture, platforms, and scaling of solutions

    Demonstrated experience delivering business impact through advanced analytics, experimentation, personalization, and AI-driven decision-making

    Experience leading large teams and complex, cross-functional initiatives in fast-paced, matrixed organizations


Work Where You Matter
At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive. Company Overview
Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at www.dollargeneral.com/about-us.html.
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