Local Search Manager
Required skills
- Local Search
- SEO
- Reputation Management
- Google Analytics
- Semrush
- Yelp
- Trustpilot
- Content Improvement
- Technical Improvement
- KPIs
Nice to have
- Retail
- QSR
- Multi-location Business
Role summary
Driven Brands is seeking a Local Search Manager to oversee the local search performance and reputation management for over 4,000 locations across its portfolio of automotive service brands. This remote role involves auditing and analyzing local listing performance, identifying and implementing SEO best practices, and collaborating with brand partners to enhance local search presence and customer reputation. The ideal candidate will have 3-5 years of experience in local SEO, a strong understanding of marketing technology, and proficiency with local listing and analytics tools.
Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.
JOB DESCRIPTION:
Driven Brands is looking for a Local Search Manager to join our organization and support our portfolio of brands in the ever-changing search landscape. This role will be responsible for managing our company's 4,000+ locations to accelerate organic search performance and reputation management across all search engines. They will work closely with brand partners & development teams to improve local search presence for our stores, address content/technical improvements, and create strategies for improving business reputation.
Responsibilities
- Audit and Continuous monitoring and analysis of local listing performance to identify issues, find root causes, and implement a systematic solution
- Evaluation of both content and technical performance to make recommendations and alterations promptly.
- Identify, document, and manage SEO best practices for local listing management
- Partner with brand marketing teams to develop reputational strategies in order to solicit and act on customer feedback across a variety of platforms
- Develop SEO KPIs for consistent and comprehensive performance management and reporting across onsite and technical aspects.
Requirements
- Technical knowledge with the ability to translate complex topics for a non-technical audience.
- 3-5 years of experience managing SEO for local businesses
- Broad and deep knowledge of marketing technology concepts, practices, and procedures, with experience in retail, QSR, or similar multi-location business segment
- Experience with local listing tools (e.g. Semrush), analytic tools (e.g. Google Analytics) and reputational platforms (Yelp, Trustpilot, etc.)
- Exceptional communication and interpersonal skills
- Detail orientation with strong analytical capabilities
- Good problem resolution and communications skills
- Ability to prioritize and multitask across several projects with competing deadlines
- Positive attitude and team player
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
#DBCORP
#REMOTE
Position Location:
North CarolinaCompensation Range:
$61,700.00 - $110,100.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here:
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Originally posted on Himalayas
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