Head of Strategy
Required skills
- growth strategy
- go-to-market strategy
- Phoenix Perpetuals
- DeFi
- technical domain
- first principles
Nice to have
- systematic trading
- exchanges
- crypto
- user acquisition
- marketing budgets
- perpetual futures
Role summary
Ellipsis Labs, a profitable, venture-backed startup building DeFi protocols, seeks a Head of Strategy to shape and execute go-to-market strategy for their flagship product, Phoenix Perpetuals. This role involves owning growth strategy, deploying capital into marketing and incentives, and improving operational rigor. The ideal candidate will have strong communication skills, the ability to grasp technical details in a DeFi context, a strong work ethic, high agency, and hands-on go-to-market experience. Preferred experience includes systematic trading, exchanges, crypto, managing user acquisition and marketing budgets, and familiarity with derivatives and on-chain trading.
Ellipsis Labs is a profitable, venture-backed New York startup building performant DeFi protocols on high-throughput decentralized infrastructure. Our long-term mission is to build a more efficient, transparent, and fair financial system.
Our flagship product, Phoenix Perpetuals, brings professional-grade perpetual futures to Solana. Phoenix has processed over $4 billion in trading volume and is growing 20% month over month, adding to the more than $300 billion our products have facilitated to date. Behind Phoenix is a lean, high-caliber team with experience at top trading firms, blockchain companies, and tech companies.
Ellipsis Labs is seeking a Head of Strategy to join our team. Working directly with our co-founders and alongside our existing growth team, you'll shape and execute our go-to-market strategy. In this role, you will:
Own growth strategy and execution for Phoenix across target user types (traders, market makers, integrators) and channels
Deploy capital into scalable, sustainable, and measurable growth strategies, including marketing and incentives
Raise the bar for operational rigor throughout the GTM organization
Qualifications
Required
Demonstrated rigor in written and verbal communication
Ability and desire to pick up context in a deeply technical domain where details matter
Strong work ethic and high agency
Bias toward reasoning from first principles
Hands-on experience in a go-to-market function
Preferred
Experience in systematic trading, exchanges, and crypto
Experience managing and measuring user acquisition and marketing budgets
Familiarity with perpetual futures, derivatives, and on-chain trading
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