Head of Marketing

Role Summary

The Head of Marketing leads Enavate’s marketing strategy and is accountable for building our market presence, generating pipeline and supporting growth with existing clients. This person owns the marketing plan, budget, team priorities and results. They work closely with Sales and the business leaders to focus our efforts where they will have the greatest impact.

We need a leader who can think strategically and get things done. The Head of Marketing oversees demand generation, digital marketing, positioning and messaging, content and communications, marketing operations, partner marketing and the BDR function. They will develop the team, make decisions and step directly into important work when needed.

Key Responsibilities

Build and manage the annual marketing strategy, plan and budget around Enavate’s growth goals.

Define how Enavate stands out in the market. Turn our Microsoft expertise, services and industry knowledge into clear messages that resonate with buyers.

Be accountable for Marketing’s contribution to pipeline and bookings, with clear goals and reliable reporting.

Lead and develop the Marketing team. Set priorities, address performance issues and stay involved in the work that matters most.

Oversee the BDR function, including inbound lead response, qualification, follow-up and conversion. Agree on funnel definitions and targets with Sales, and address gaps quickly.

Set quarterly priorities across new business, existing client growth, Microsoft and partner programs, and brand awareness.

Work with Sales leadership to improve lead quality, handoffs and follow up.

Make the most of our Microsoft and technology partner relationships, including joint campaigns, co-selling support and available funding programs.

Use campaign results, conversion data, customer feedback and market insight to decide where to invest.

Run regular planning and performance reviews, and make adjustments based on results.

Find practical ways to use AI and automation to improve research, content, campaign execution and team productivity. Keep Enavate visible as buyer search behavior changes, including SEO and AEO.

Build strong working relationships with Sales, Delivery, Microsoft, partners and internal subject matter experts.

Give the executive team a clear view of results, risks, priorities and decisions needed.

Leadership Scope

Take ownership of Marketing’s direction and results. Bring recommendations, make decisions and challenge approaches that are not delivering.

Coach team members, clarify responsibilities and resolve competing priorities. Know when to delegate and when to get directly involved.

Ensure content, communications, thought leadership, PR and social media support Enavate’s business priorities. Organize the work around the strengths and capacity of the team.

Work with Sales to agree on lead definitions, qualification standards, handoffs and follow-up responsibilities.

Make sure Demand Generation, Marketing Operations and BDRs work together so leads are followed up, qualified and moved into Sales opportunities.

Create a team culture where people take ownership, share what is working and improve what is not.

Ideal Experience and Capabilities

10+ years of B2B marketing experience in technology, cloud, software or technology services, including substantial experience leading a marketing function or team.

A track record of marketing programs that have generated pipeline, supported bookings and helped grow client relationships.

Experience managing BDRs or an inbound lead qualification team, including performance goals and Sales handoffs.

Strong skills in demand generation, positioning and go-to-market planning, plus the ability to lead specialists in digital, content, communications, operations and partner marketing.

Experience working closely with Sales leaders to improve lead quality and conversion.

Ability to lead people with different skills, develop talent and hold the team accountable.

Comfort with budgets, marketing performance data, attribution and campaign ROI.

Good judgment about where to spend time and money, and the confidence to say no to lower-priority work.

Clear communication with executives and the ability to turn data into recommendations.

Experience in the Microsoft partner ecosystem is strongly preferred.

Hands-on experience using AI and automation in marketing, with an understanding of SEO and AEO.

What Success Looks Like

Marketing plans and spending support Enavate’s business goals.

Marketing contributes measurable pipeline, bookings and growth with existing clients.

Inbound leads are followed up promptly and measured against agreed conversion targets.

Marketing and Sales agree on lead quality, handoffs and follow-up, and work together to improve results.

Team members know what they own, deliver on priorities and raise issues early.

Enavate tells a clear, consistent story across campaigns, digital channels, partner programs and Sales conversations.

Marketing investment decisions are based on results, and programs that are not working are changed or stopped.

ABOUT ENAVATE

Transforming Businesses and the Lives They Touch

At Enavate, we are the Microsoft-focused business applications, Cloud services, and managed services company. We help businesses embrace the future by guiding them through ERP implementations, migrations to the cloud, and integrations that streamline their operations, allowing them to thrive in an ever-evolving business landscape.

Our work isn’t just about technology—it’s about transforming the way businesses operate, empowering them to grow, innovate, and succeed. By partnering with our clients, we provide peace of mind, enabling them to focus on what matters most while we handle the complexity of their systems and processes.To learn more about what we do and how we make an impact, please check out our "What We Do?" 1-pager.

Our Culture

Whether you’re joining us in North America, Europe, or beyond, Enavate offers a dynamic and collaborative environment where you’ll have the opportunity to make a real impact.

At Enavate, we’re driven by our core values, and our people are at the heart of everything we do:

Team Members: We take care of our own.

Innovation: We explore, evolve, and seek excellence at every level.

Results: We are achievers who set high goals and reach them.

Integrity: We are trustworthy. Our word is our bond.

We believe that a diverse and inclusive team leads to better innovation and outcomes. We actively support diversity and inclusion through a variety of initiatives, creating a workplace where everyone is respected and valued.To gain a deeper understanding of our values and the environment we foster at Enavate, take a look at our "Enavate Culture" Guide.

What We Offer

At Enavate, we’re committed to providing a supportive and rewarding environment that empowers you to thrive both professionally and personally. Here’s a glimpse of the benefits and perks you’ll enjoy as part of our team:

Health and WellnessWe offer competitive health insurance, wellness programs, and mental health resources to support your well-being, both physically and mentally.

Flexible Work ArrangementsWe believe in work-life balance, which is why we offer flexible working hours and, where applicable, remote work options to help you manage both your professional responsibilities and personal needs.

Professional DevelopmentYour growth matters to us! We provide access to a range of training programs, workshops, and reimbursement for certifications and courses, helping you continuously expand your skills and advance your career.

Generous Time OffTake the time you need to recharge with unlimited paid time off (PTO), which covers vacation, sick leave, holidays, and personal days. We support you in maintaining a healthy work-life balance, so you can perform at your best.

Team Member RecognitionWe appreciate and celebrate the hard work and achievements of our team. Our team member recognition programs are designed to acknowledge your contributions and ensure you feel valued at every step of your journey with us.

For more details about the benefits available in your region, check out the following links:

USA Benefits Guide

Europe Benefits Guide

Canada Benefits Guide

Work Structure & Collaboration

At Enavate, we embrace flexibility in how we work, but we also believe that collaboration is key to our success. Our office locations in Tampa, FL, Fargo, ND, and Kyiv, Ukraine are central to our culture and provide a hub for team interaction and innovation.

All North American new hires are onboarded in person at our Tampa office. Onboarding typically lasts 3 days, depending on the role, and provides a dedicated opportunity to connect with your leader, teammates, and our company culture.

Our Hiring Process

At Enavate, we take a thoughtful approach to hiring that ensures a great fit for both you and us. Our process includes:

1. Intro Call – A brief conversation to get to know you, discuss your background, and determine if there's a mutual fit.
2. Predictive Index Assessment – We use the Predictive Index to understand your natural strengths and how they align with the role and our team dynamics.
3. Interviews – A combination of technical and cultural interviews, focused on your expertise, problem-solving abilities, and alignment with our core values.
4. Debrief – Our team will come together to discuss your fit for the role and next steps.
5. Offer – If all goes well, we’ll extend an offer and welcome you to the team!

We aim to provide you with a clear understanding of your fit with Enavate, and we want to ensure you feel confident in your decision to join us.Enavate is an Equal Opportunity employer. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic. Accommodation requests can be made at any stage of the recruitment process, and during employment by contacting our Talent Acquisition team.

Join Us in Our Mission!

At Enavate, we believe in transforming businesses and the lives they touch – because to us, it’s personal. If you're ready to make an impact, we invite you to be part of a team that listens, challenges, collaborates, and takes action. Together, we’re reshaping the future of ERP and how businesses operate, offering fresh perspectives and innovative solutions.

Are you ready to transform your career and help us shape the future? Enavate is the place for you.