Creative Strategy Lead - Copy (Hybrid)
Required skills
- creative strategy
- content strategy
- copywriting leadership
- performance marketing data
- creative testing
- regulated industry
- financial services
- banking
- strategy execution
- copywriting
Nice to have
- data-driven lens
- storytelling
- craft leadership
- strategic roadmap
- connective tissue
- customer insights
Role summary
Enova Studios is seeking a Creative Strategy Lead - Copy to bridge performance insights and creative execution for its lending brands (OnDeck, NetCredit, CashNetUSA, Simplic). This hybrid role requires 8+ years of experience in creative strategy, content strategy, or copywriting leadership, with a strong focus on using performance marketing data to shape creative and testing strategies. The lead will manage and mentor a small team of copywriters, develop creative and brand strategy, and drive paid social campaigns. Proficiency in AI tools, a test-and-learn mindset, and experience in a regulated industry like financial services are essential. The role involves close collaboration with marketing and business teams, translating data into compelling narratives and ensuring brand consistency.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.
About the Role
This is a high-ownership role at the center of how Enova Studios uses data to shape creative work. We're rapidly evolving how we deliver content across the business, and we need a creative strategy lead who can build the bridge between performance insight and creative execution. You'll report to and partner closely with the Associate Creative Director, bringing a data-driven lens that complements the ACD's storytelling and craft leadership. Together you'll set creative strategy, surface risks and drive the strategic roadmap for the copy team. You'll be the connective tissue between Enova Studios and our marketing and business teams, bringing back what's working and translating it into stronger creative across OnDeck, CashNetUSA and NetCredit.
About Enova Studios
Enova Studios is the in-house creative agency for Enova's small business and consumer lending brands: OnDeck, NetCredit, CashNetUSA, Simplic and more. We bring Creative, Content, Code and UX capabilities together under one roof. Leveraging deep brand knowledge, cross-functional relationships and strategic context, we turn customer insights into work that drives real results.
About You
You've built a career in copy and creative, but these days you're more interested in why the work performs than how it reads. You know what makes people click, apply or scroll past, and you can back it up with data. You understand how creative teams work and where good strategy gets diluted in production, which is why you're the one who brings the numbers into the room and turns them into ideas a copy team can run with.If you're energized by connecting performance data to creative decisions and raising the bar for a copy team, this role could be a great fit.
What You'll Do
You'll own the creative strategy behind Enova's portfolio of brands and the loop that connects performance data to the work. Storytelling sits inside that loop: you'll define the story from the data, then manage and coach a small team of copywriters to tell it well.
Requirements
Competencies
Compensation
#BI-Hybrid #LI-Hybrid #LI-FB1
Benefits & Perks:
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.
Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here.
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
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