Retention Marketing Specialist
Required skills
- SMS
- lifecycle marketing
- online retail
- e-commerce
- Klaviyo
- Attentive
- Emarsys
- HTML
- test-and-learn
Nice to have
- customer experience
- customer loyalty
- customer behavior
- partnering
Role summary
Everlane is seeking a Retention Marketing Specialist to build and optimize email and SMS programs for their e-commerce platform. This role involves hands-on campaign execution, testing segmentation strategies, developing lifecycle flows, and ensuring list hygiene and deliverability. The specialist will analyze campaign performance, stay updated on marketing trends, and collaborate with cross-functional teams. The position requires 2+ years of experience in email/SMS or lifecycle marketing, ideally in online retail, with hands-on experience in ESP platforms like Klaviyo, Attentive, or Emarsys, and strong knowledge of HTML. A test-and-learn mentality, data-driven approach, and attention to detail are essential.
Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.
At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make. As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty.
We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked.
This position reports directly to the Retention Marketing Manager. You'll work closely with cross-functional partners across the business to bring campaigns to life and translate insights into action.
Your day-to-day:
We'd love to hear from you if you have:
The Fine Print:
LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.
California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $67,000 - $95,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.
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