Sales Director - Senior Living

The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.

Areas of Responsibility

• Present the Community to prospects using relationship-based selling techniques.
• Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.
• Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.
• Develop and enhance Community image and reputation through appropriate public relations activities.
• Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone. 
• Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
• Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
• Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
• Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
• Other job duties as assigned – see full job description. 

Required Qualifications

• Bachelor's Degree in business, marketing, or communications or equivalent experience.
• Minimum 3 to 5 years sales management experience.
• Proven track record of new business development and closing skills required.
• Must have a positive Criminal Background Screening.
• The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
• Experience in relationship-based sales of services or intangibles is a plus.

Allegro Living, LLC serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!

Equal Employment Opportunity & Non-Discrimination

Allegro Living provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.