CX Marketing Developer (Email & Web Production)
Required skills
- responsive email
- cross-client HTML emails
- Figma designs
- modular email template library
- dark mode support
- landing pages
- lightweight web pages
- lifecycle campaigns
- multi-step journeys
- audience logic
Nice to have
- Iterable
- hosting assets
- CDN
- custom fonts
- healthcare
- fintech
Role summary
General Medicine is a healthcare company building systems for upfront pricing and easy booking. They are seeking a hands-on CX Marketing Developer to execute customer experience projects, focusing on both email and web production. This role involves coding responsive HTML emails from designs, building a modular email template library, creating lightweight web pages, setting up marketing campaigns and journeys, configuring dynamic content, and performing rigorous QA across clients and browsers. The ideal candidate has 3+ years of hand-coding email production experience, strong HTML, CSS, and JavaScript skills, familiarity with marketing automation platforms, and solid SQL for data verification. Experience with specific tools like Iterable, CDN, Git, and working in regulated industries is a plus.
About General Medicine
General Medicine is a healthcare store where customers can shop across healthcare: medications, labs, telehealth, specialist e-consults, and select in-person visits and procedures; and choose with confidence. We were founded by the team behind PillPack and Amazon Pharmacy, and we’re building the systems that make upfront pricing and easy booking real. Join an experienced, early-stage team that moves fast and builds with intention.
About the Role
We’re looking for a hands-on developer to help us execute our customer experience projects. The role requires two skill sets: email production (coding, building, and testing emails, plus setting up campaigns, journeys) and web page production (coding and launching web pages).
What You’ll Do
Code responsive, cross-client HTML emails from Figma designs and specs
Build and maintain a modular email template library, including dark mode support
Build landing pages and other lightweight web pages that match our design system
Set up campaigns and multi-step journeys, including audience logic, triggers, timing, and suppression
Set up A/B and multivariate tests
Configure templates, merge tags, dynamic content, and personalization
QA every build across major email clients and devices, and across browsers for web
Troubleshoot rendering, deliverability-adjacent, and journey logic issues
Document your templates and processes so others can reuse them
What You’ll Bring
Required
3+ years coding production email by hand (table-based layouts, inline CSS, MSO conditional code, bulletproof buttons)
Deep knowledge of client rendering quirks across email providers
Strong HTML, CSS, and JavaScript for responsive, accessible web pages
Comfortable across Rails and Next/React
Solid SQL to verify production data yourself
Ability to work independently and ramp quickly
Comfortable with ambiguity, owning QA, and working closely with design
Hands-on experience building and launching lifecycle campaigns and journeys in an ESP or marketing automation platform
Knowledge of proper test setup and hygiene
Comfort working from Figma files and translating them faithfully
Strong attention to detail and a habit of testing before shipping
Keep builds clean, modular, and easy for the next person to edit
Able to move quickly across many small production requests
Nice to have
Experience in with Iterable
Experience hosting assets via a CDN and working with custom fonts
Experience in healthcare, fintech, or another regulated industry
Working knowledge of accessibility standards (WCAG) for email and web
Basic Git and version control habits
To Apply
Please include a portfolio or code samples showing both email and web work. Live links or screenshots with rendering test results are ideal.
