Senior Integrated Media Manager, Media Lab

San Francisco, CAOnsiteFull TimeManager / Head$171,000–$247,000 /yrPosted 1 month agoVisa sponsorship available

Required skills

paid media management
cross-functional projects
Google Ads
social
display
SEM
offline channels
investment planning
budget reconciliation
resource allocation

Nice to have

paid media strategy
paid media execution
agency management
AI-first mindset
media placements
strategic alliances

Role summary

This role leads global, regional, and local integrated media efforts to drive business outcomes through strategy and accountability. As an Integrated Media Manager, you will manage large-scale, complex media projects from start to finish, focusing on end-to-end campaign management, communications strategy, investment planning, and execution. You will act as the primary point of contact for paid media planning, ensuring strategies are scaled across channels and guiding stakeholders and agencies to meet business objectives. The role requires a deep understanding of the media landscape and industry shifts to drive measurable campaign performance and inform marketing strategy.

Minimum qualifications:

Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
9 years of experience in paid media management.
Experience managing cross-functional or cross-team projects.

Preferred qualifications:

Experience in paid media strategy/execution and agency management with an AI-first mindset.
Track record of using media placements and strategic alliances to amplify a brand narrative in a non-traditional way.
Ability to grow in a fast-paced, high-growth environment, with a capacity to navigate ambiguity and manage engaging priorities effectively.

About the job:

Integrated media pods lead global, regional and local tier one product areas and markets, driving efficient, incremental business outcomes through deep accountability, collaboration and forward looking strategy.

As an Integrated Media Manager for one of the most important products, you will drive large-scale, complex media projects from inception to completion as a key individual contributor. You will be responsible for end-to-end management of integrated media campaigns, from communications strategy development and investment planning, to campaign execution. You will move fast and break things.

In this role, you will act as the primary point of contact for paid media planning, ensuring strategies are scaled effectively across channels. You will demonstrate leadership and subject-matter expertise by guiding the integration of multiple adjacent project timelines and ensuring that all stakeholders, agencies, and project managers work in unison to deliver against business objectives.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities:

Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, online video (OLV), display, search engine marketing (SEM) and offline channels.
Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities. Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
Lead the end-to-end development of creative media bets, translating high-level brand goals into first-to-market partnerships and bespoke activations that command attention and drive culture.