Senior Performance Marketing Manager
Required skills
- paid acquisition
- digital channels
- customer growth
- paid media budget
- CAC
- ROAS
- conversion rate
- customer lifetime value
- A/B testing
- multivariate tests
Nice to have
- financial services
- fintech
- regulated industry
- marketing compliance
- privacy requirements
- SQL
Role summary
We are seeking a Senior Performance Marketing Manager to lead our paid acquisition strategy across digital channels, driving efficient and scalable customer growth. This role owns multi-channel budgets and results, shapes marketing priorities with senior leadership, and collaborates with Product, Analytics, Creative, and Compliance teams to ensure campaigns meet business goals and regulatory requirements. Responsibilities include setting strategy, managing budgets, leading experimentation, presenting performance insights, defining measurement approaches, and mentoring other marketers. The ideal candidate has 10+ years of experience in performance marketing, hands-on experience with major ad platforms, strong analytical skills, and a proven ability to influence senior leaders.
We’re looking for talented professionals to join us in bringing smart money management and payment solutions to everyone’s fingertips.
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JOB DESCRIPTION
Position Summary
The Senior Performance Marketing Manager sets and leads the paid acquisition strategy across digital channels to drive efficient, scalable customer growth. As the organization's senior expert in performance marketing, the role owns multi-channel budgets and results, shapes marketing priorities with senior leadership, and partners with Product, Analytics, Creative and Compliance teams so that all campaigns meet business goals and regulatory requirements.
Key responsibilities
- Set the strategy and roadmap for paid acquisition across search, social, display, affiliate and app channels.
- Own the full paid media budget and forecasts, and allocate and optimize spend across channels against targets such as CAC, ROAS, conversion rate and customer lifetime value.
- Lead the testing and experimentation program, including A/B and multivariate tests on audiences, creative, landing pages and bidding strategies.
- Present performance, insights and strategic recommendations to senior leadership, and shape marketing investment decisions.
- Define the measurement approach with Analytics, including attribution, tracking and incrementality testing.
- Partner with Creative and Product teams on messaging, landing pages and the customer acquisition journey.
- Work with Legal and Compliance so marketing content meets financial services advertising and privacy requirements.
- Lead strategic relationships with agencies, ad platforms and marketing technology vendors.
- Identify and drive adoption of new channels, platform changes and tools, including AI-driven optimization.
- Mentor and guide other marketers, and serve as the go-to expert on performance marketing across the organization.
Qualifications
Required:
- Bachelor's degree in Marketing, Business, Analytics or a related field, or equivalent experience.
- 10+ years of performance or digital marketing experience, including owning multi-million-dollar paid media budgets across multiple channels.
- Hands-on experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn and programmatic tools.
- Strong analytical skills, with experience in Google Analytics, Excel and BI tools such as Tableau or Looker.
- Deep expertise in attribution models, funnel metrics and experimentation design.
- Proven ability to influence senior leaders and turn data into clear strategic recommendations.
- Track record of mentoring or leading other marketers.
Preferred:
- Experience in financial services, fintech or another regulated industry.
- Familiarity with marketing compliance and privacy requirements.
- Experience with SQL, marketing automation or customer data platforms.
- Experience with app install and mobile acquisition campaigns.
**Ability to work in the U.S. without sponsorship**
POSITION TYPE
RegularPAY RANGE
The targeted base salary for this position is $118,400 to $177,600 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.<<>><<>><<>><<>><<>><<>><<>><<>><<>><<>>
We’re Here to Support You—Accommodations Upon Request
Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.
Work Authorization RequirementAt Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.
Important Notice on Application AccuracyWe value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.
Originally posted on Himalayas
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