PRODUCT SPECIALIST
Required skills
- Automotive Product Specialist
- dealership inventory
- customer service
- listening skills
- vehicle features
- packages
- options
- email communication
- vehicle demonstrations
- latest technology
Nice to have
- Online Manufacturer Training
Role summary
Volvo Cars of Richmond is looking for an Automotive Product Specialist to serve as a knowledgeable resource for prospective customers. This role requires in-depth knowledge of dealership inventory, strong customer service, and excellent listening skills. Responsibilities include assisting clients in finding vehicles, demonstrating features and technology, explaining product benefits and upgrades, managing customer relationships, collaborating on pricing, and assisting with lead generation and appointment setting. The specialist will also stay current on market developments, conduct vehicle appraisals, and utilize the CRM system. Familiarity with dealership operations (Service, Parts, Body Shop) and F&I products is also expected.
Volvo Cars of Richmond is seeking Automotive Product Specialist. The Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills.
Duties Include:
- Helping clients find a vehicle by asking them thoughtful questions and listening to their answers.
- Showing clients online tools that allow them to review available vehicle features, packages and options
- Ensuring clients have important information before coming to the dealership for a scheduled appointment by sending an email with essential details and resources
- Preparing and presenting professional and knowledgeable demonstrations on vehicles and the latest technology options, such as hybrid tools, green fuel options, navigation and blue tooth
- Explaining a product's benefits and performance
- Describing the optional equipment upgrades available for purchase
- Developing a strong, positive relationship with customers
- Collaborating with sales managers on the pricing of different models and their available upgrade options
- Assisting with lead generation by managing email and text communication
- Setting appointments with clients for vehicle demonstrations
- Staying current on the latest developments in vehicle production
- Tracking changes to the overall vehicle market
- Recording lead information, including names, email addresses and phone numbers
- Attending any sales meetings
- Participating in activities and special events in the community
- Familiarizing themselves with and conducting vehicle appraisals
- Utilization of Customer Retention Management system (CRM)
- Business Development Center (BDC)
- Online Manufacturer Training
- Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
- Importance of Customer Satisfaction Index (CSI)
- Inner workings of the automobile business
- Delivery process
- Customer follow up process, appointments
- Finance and Insurance (F&I) products
What Haley Offers:
- Competitive, above market compensation
- Medical, Dental and Vision benefits
- 401k with company match
- Company paid Basic Life, AD&D and Long-term Disability
- Paid Time Off
- Maternity Leave
- Preferred Vehicle Purchase Programs
- Uniforms provided
- Positive and professional work environment
- Career growth and promotion opportunities
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