KCRA TV Account Executive
Required skills
- revenue expectations
- new business development
- prospecting
- researching new accounts
- local relationships
- advertising purchasing decisions
- sales presentations
- television
- digital platforms
- account strategies
Nice to have
- sales experience
- marketing experience
- media sales
- Wide Orbit
- Kantar
- One Domain/WO Media Office
Role summary
KCRA TV, an NBC-affiliate in Sacramento, CA, is hiring an Account Executive to sell multiplatform advertising solutions, focusing on new business development for local businesses and agencies. The role requires achieving revenue expectations, prospecting, building relationships, developing sales strategies for TV and digital platforms, and utilizing research. Strong analytical, communication, and presentation skills are essential. Proficiency in Microsoft Office is required, with Wide Orbit, Kantar, and One Domain/WO Media Office being a plus. This commission-based role offers a salary range of $70,000-$100,000 depending on performance. In-person attendance is mandatory.
KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required. You will report to the Local Sales Manager.
Responsibilities
Achieve established revenue expectations across multiple platforms
Proactively drive new business by prospecting and researching new accounts
Identify and cultivate local relationships to influence advertising purchasing decisions
Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
Prepare and implement individual account strategies to grow current revenue from existing clients
Utilize research to support marketing solutions and customer goals
Keep current with industry trends and client business news
Keep sales management apprised of progress towards established revenue goals
Qualifications
Sales and/or marketing experience in media (television and/or digital) is preferred
Proven track record with new business development
Accountability within a goal-structured organization
Possess strong analytical, communication and presentation skills.
Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
Military training and experience will be considered in lieu of Media sales experience
College degree in marketing, business or broadcast related field is preferred but not required.
Salary Range
This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
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