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Media, Publishing, Information Services, Automotive

Digital Media Client Specialist

RemoteRemoteFull Time$45,000–$47,000 /yrPosted 5 days ago

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Required skills

  • Digital Client Specialist
  • digital advertising campaigns
  • customer service
  • sales representatives
  • digital advertising contracts
  • creative materials
  • digital campaign execution
  • organized
  • detail-oriented
  • team player

Nice to have

  • programmatic advertising
  • social media advertising

Role summary

WBAL-TV, WBAL-AM, and 98 Rock seeks a Digital Client Specialist to ensure successful digital advertising campaigns by working with Account Executives and clients. Responsibilities include processing contracts, obtaining creative materials, overseeing campaign execution, and providing superior customer service. The role requires strong organization, attention to detail, and communication skills, with the ability to manage time effectively in a fast-paced environment. Key duties involve campaign management, performance analysis, monitoring, optimization, client communication, troubleshooting, and preparing strategic proposals. Experience with online advertising trafficking, Google AdManager, Google Analytics, comScore, and advanced Microsoft Office suite is required. Programmatic and social media advertising experience is a plus.

WBAL-TV, WBAL-AM and 98 Rock is searching for a Digital Client Specialist. As a Digital Client Specialist, you will be responsible for working with Account Executives and their clients to ensure successful digital advertising campaigns. We are looking for candidates who can provide superior customer service to our clients and sales representatives. Specifically, you will work with the sales force on processing digital advertising contracts, obtaining creative materials and overseeing successful digital campaign execution. We are looking for a highly organized, detail-oriented team player with exceptional written and verbal skills. The ideal candidate has the ability to prioritize efficiently and manage time effectively. A positive attitude and professional demeanor are essential along with the ability to work in a fast-paced environment. This is a fantastic opportunity in a growing segment of our organization.

Responsibilities:

  • Campaign management and sales revenue analysis
  • Build, traffic, and schedule digital advertising campaigns
  • Proactively monitor, analyze, and optimize all digital advertising performance from creating insertion order to post completion
  • Effectively communicate with internal teams (sales, production, finance) and external clients on performance and delivery of commitments
  • Provide troubleshooting assistance for creative and operations-related issues for all campaigns
  • Work directly with clients and sales team to provide detailed client service and execute integrated marketing plans
  • Prepare strategic PowerPoint proposals based on customer needs
  • Develop creative concepts for digital campaigns and communicate effectively to creative team
  • Requirements:

  • Online advertising trafficking, sales coordinator/planner, or related experience
  • Working knowledge of Google AdManager (DFP), Google Analytics and comScore
  • Advanced Microsoft PowerPoint, Word, and Excel
  • Experience with programmatic and/or social media advertising a plus
  • Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines
  • Strong focus on teamwork and self-starter
  • Extreme attention to detail and time management skills
  • Desire to provide exceptional customer service and exceed client expectations
  • Military training and experience in related field will be considered
  • Work Location

  • In Office (This role is not eligible for Hybrid or Remote work)
  • Values in Action

    At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.

    Benefits

    Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional wellness support
  • Paid time off
  • Paid parental leave
  • LGBTQ+ health services
  • Additional benefits to meet your and your family's needs
  • CompensationThe base salary range below is the Company's good-faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.

    Base Salary Range:$45,000—$47,000 USD
    Ready to apply?
    You'll be redirected to Hearst's application page.

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