RiseMe
Hearst logo
Hearst Verified
Media, Publishing, Information Services, Automotive

Digital Sales Manager

Milwaukee, WIOnsiteFull TimeManager / HeadPosted 13 days ago

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Required skills

  • digital media
  • new media
  • digital marketing strategy
  • revenue goals
  • negotiator
  • sales proposals
  • client deadlines
  • client retention
  • station vendors
  • sales presentations

Nice to have

  • ABC affiliate
  • local sales team
  • group and individual meetings
  • professional development
  • shared goals
  • Local Sales Manager

Role summary

WISN-TV, an ABC affiliate in Milwaukee, WI, seeks a Digital Media Sales Manager to lead digital sales programs. The role requires experience in new media, understanding digital marketing strategy, and excelling in a customer-focused team. Responsibilities include developing account strategies, managing sales teams, negotiating digital business, responding to RFPs, building client relationships, developing new revenue programs, managing budgets, and providing sales training. The ideal candidate will have a strong understanding of digital marketing, pricing, and inventory management principles, with the ability to prospect and close new business. A valid driver's license is required.

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.

Job Responsibilities

  • Prepare and implement individual advertiser account strategy including revenue goals

  • Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
  • In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
  • Evaluate seller performance and provide feedback
  • Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
  • Respond to Request For Proposals (RFPs); meet client deadlines
  • Meet with clients to develop/strengthen business relationships; improve client retention
  • Develop/strengthen business relationships with important station vendors
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel
  • Develop and produce non-traditional revenue and new sales programs
  • Manage multiple expense budgets related to digital projects
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
  • Provide training to Local and National sellers
  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
  • Maintain current and accurate revenue forecasts by account
  • Review new insertion orders

    • Experience Requirements

  • Have a complete understanding of current digital marketing strategies including synergist values with other media.
  • Understanding of pricing and inventory management principles
  • Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
  • Prospect, meet with, and close business with new station clients
  • Have the skills to manage others
  • Valid driver's license and reliable automobile
  • Related military experience will be considered

    • Value in Action

    At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

    Benefits

    Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
    • Ready to apply?
    You'll be redirected to Hearst's application page.

    Similar roles

    See how RiseMe works

    Match, tailor, and prep so you send fewer applications and land more interviews.